Citrix Geek Speak

February 8, 2010

I am pleased to confirm that AppSense will be attending the Citrix Geek Speak events in the DACH region.

“Citrix Geek Speak is an event format that allows Citrix, Citrix partners, other IT resellers and customers to exchange their know-how in free discussions following a defined subject around the main subject “Desktop Virtualization”.

More information on the event can be found on the Citrix website here

A list of other upcoming events AppSense will be attending can also be found here


Citrix & AppSense expected to save KMPT £250k per year

February 8, 2010

Another happy find in my Google Alerts folder this morning :)

Citrix and AppSense consultancy partner Centralis are working to implement a joint Citrix and AppSense solution for 4,000 staff at Kent and Medway NHS and Social Care Primary Care Trust in a project that is ”expected to save KPMT in the region of £250,000 a year.”

For more information, please read the article in full here

This account is just one of some 4,500 joint Citrix + AppSense customers, and comes only a short while after my other blog post about SpeedyHire using AppSense to save cash also, and also my blog post about JetStar using AppSense to reduce operational costs too.

To learn more about some of our other joint Citrix + AppSense customers, a selection of case studies can be found here


Citrix Press Release: AppSense uses Citrix GoToMeeting to boost sales.

February 3, 2010

I opened my Google Alerts folder this morning and was pleasantly surprised to see an alert for ‘AppSense’ being part of a Citrix Press Release.

The announcement focuses on our extensive use of Citrix GoToMeeting and GoToWebinar technologies to interact with colleagues between our global offices and of course customer and partner interaction also.

Below is a copy of the Press Release:

AppSense Boosts Sales and Engagement with IT Managers Using Citrix Online’s GoToMeeting

Leading provider of user environment management solutions utilises online meetings to collaborate, demonstrate and present

Chalfont, UK.2nd February, 2010: – AppSense, a leading provider of user environment management solutions (UEM), has boosted its sales efforts and market expansion plans by using Citrix® GoToMeeting® to engage online with enterprises and their IT departments worldwide. The easy-to-use online web conferencing tool has also delivered 40 per cent cost savings due to the all-you-can-meet, flat-fee pricing model.

AppSense is using GoToMeeting to present the AppSense product portfolio to prospects and hold briefings with existing customers and partners. The reliability and rich features of the online meeting tool are enabling AppSense to provide flawless demonstrations of its technologically advanced solutions and hold sessions with multiple participants no matter where they are located.

GoToMeeting features AppSense is using to maximise the effectiveness of its online collaboration approach include:

  • Annotation tools – to draw, highlight and point to items of interest on the screen
  • Sharing capabilities – to instantly change presenter or share keyboard and mouse controls
  • One-click meetings - that can be set up on the fly or scheduled via easy integration with Outlook
  • Total audio - so participants can join via VoIP, phone or a combination of the two

“We spend a lot of time interacting with our prospects, customers and partners and being able to visually demonstrate new products and technologies is so much more effective than explaining it in words,” said Angela Cunvin, Marketing Manager. “GoToMeeting allows us to quickly and easily jump onto impromptu web meetings to talk through more technical aspects of our products, which makes the job of our staff a lot easier and their time more productive.”

With a focus on global expansion, AppSense has also rolled out GoToMeeting to its travelling employees, who need to collaborate with each other while they are on the road, as Angela Cunvin explains: “Real-time communication is key for our staff to work productively and effectively with an increasingly global customer base. GoToMeeting offers us the instant connectivity of email or a messaging service, but with the richness of collaboration achieved through face-to-face meetings.”

“Many businesses now operate multiple sites in worldwide locations, making face-to-face meetings expensive, inconvenient and difficult to arrange. AppSense is demonstrating how GoToMeeting can break down borders and enable companies to learn, share and collaborate, no matter where they are,” says Andrew Millard, Director of eCommerce, Citrix Online EMEA.

To learn more about GoToMeeting and to try the product free for 30 days, visit www.gotomeeting.com

About AppSense
AppSense is the leading provider of user environment management solutions for the enterprise, with over ten years proven track record in the virtualisation space. User environment management is a proven method of reducing desktop management costs by treating the user environment independently of the desktop and delivery method. This separation enables IT to standardise the corporate desktop and automate the delivery of the user’s working environment, significantly reducing operational cost. For more information, visit www.appsense.com

About Citrix Online
Citrix Online provides secure, easy-to-use online solutions that enable people to work from anywhere with anyone. Whether using GoToMyPC® to access and work on a remote PC, GoToAssist® to support customers, GoToMeeting® to hold online meetings or GoToWebinar® for large online events, our customers are increasing productivity, decreasing travel costs and improving sales, training and service on a global basis. We have more than 35,000 small and medium-sized businesses using our products, and hundreds of thousands of individual professionals as customers. A division of Citrix Systems, Inc. (NASDAQ: CTXS), Citrix Online is based in Santa Barbara, California, with satellite offices and data centres throughout the world. For more information, visit www.citrixonline.com.

About Citrix
Citrix Systems, Inc. (NASDAQ:CTXS) is a leading provider of virtualization, networking and software-as-a-service (SaaS) technologies for more than 230,000 organizations worldwide. Its Citrix Delivery Center, Citrix Cloud Center (C3) and Citrix Online Services product families radically simplify computing for millions of users, delivering applications as an on–demand service to any user, in any location on any device. Citrix customers include the world’s largest Internet companies, 99 percent of Fortune Global 500 enterprises, and hundreds of thousands of small businesses and prosumers worldwide. Citrix partners with over 10,000 companies worldwide in more than 100 countries. Founded in 1989, annual revenue in 2008 was $1.6 billion.


Citrix and OK Labs – one of my predictions is already in play

February 2, 2010

One of my predictions for 2010 was that either mobile hypervisors would breakthrough or a de-facto standard would emerge (perhaps Apple or RIM). Today Citrix and OK Labs announced that they will be working together to create a hypervisor and an appliance containing the Citrix receiver so that mobile phones can access hosted desktops and applications, independent of device hardware.

This announcement puts a cat among the pigeons by bringing Citrix into play and may be the catalyst that is needed to make a mobile hypervisor a reality. Previously VMware was the only desktop virtualization major with a mobile hypervisor, from the acquisition of Trango, but they had not made much progress in bringing it to market. Those of you familiar with how desktop virtualization developed will be aware that real innovation was only triggered when Citrix and VMware became directly competitive. From that point on development was rapid and lead to the desktop virtualization products we use today.

Perhaps the entrance of Citrix into the mobile hypervisor space will trigger a similar flood of innovation?

Martin Ingram





AppSense 2010 predictions – Updated: One prediction may already be coming true.

January 22, 2010

*** Update 3rd Feb ‘10::  It would appear prediction #9 may already be coming into play.  Please see #9 for more info. ***

At the end of last year I made some predictions for how I think desktop virtualization will develop in 2010. People who have listened to Brian Madden TV’s prediction show ( http://www.brianmadden.com/blogs/tv/archive/2010/01/22/brian-madden-tv-27-2010-trends-and-predictions.aspx) will have heard references to some of them and I think the time is right to share the whole list with our broader readership. I am interested in your thoughts too, feel free to comment whether you agree or disagree.

Martin Ingram

1. The Proof Year for Hosted Virtual Desktops

From talking to our numerous customers and partners around the world, we see there is now general acceptance that the componentized desktop model is the way to go, and there is a good understanding of the sorts of benefits we will see.  We believe 2010 will see a distinct move to non-persistent, component-based desktops in large enterprises as challenges such as how to manage the user experience in a standardized desktop environment are solved by software providers.  We see more and more enterprises moving from PoC to full implementation.  As they say ‘the proof of the pudding is in the eating’ and 2010 will be the proof year for hosted virtual desktops.

2. DV implementations will move from PoC to full implementations (the first >20K seat implementation will occur in 2010)

With over 4000 customers around the world, we are seeing many of our PoC implementations start to convert to full roll outs.  This is important because it means the business case for virtualized client computing is being proven by delivering independent, quantifiable, benefits.  As with any new technology, it is only at this stage that it becomes easy for the majority of organizations to make decisions on future technologies.  We believe that the first 20,000+ seat implementation of a virtualized desktop will go live in 2010.

3. Client Virtualization starts to take off

The principal area of innovation in 2010 will be client virtualization, specifically virtualization of laptops. Client hypervisors from Citrix and VMware will ship and join those from Neocleus and Virtual Computer. These products support very different management models and the big debate of the year is going to be ‘how do we actually want to manage users on virtualized clients?’.  The hypervisor itself is only a small part of a client virtualization solution and most of the benefits come from changes to how we manage the platform rather than the introduction of the hypervisor itself. The model that will be ultimately successful will be based on componentization, similar in many ways to the model that is being implemented now in hosted desktop virtualization, but with some modifications. The modifications will be necessary to take account of the basic difference between a mobile device such as a laptop and a server in the data center – intermittent network connectivity. Key to success will be to preserve the essential features of componentization such as getting economies of scale across software components and delivery of the user environment in this more challenging platform. There are several techniques that are good candidates for this and we will see active debate throughout the year on their pros and cons. Given the proportion of laptops in business today and the imperative to get to a single management methodology across both hosted and roaming users, this will be an important and lively discussion. One of the outcomes will be the importance of choosing a user environment management solution that delivers across all of the platforms in use in the business be they hosted or client, virtualized or traditional.

4. The first commercially viable UIA solution

Since we believe that the non-persistent, component-based desktop model will be the prevalent virtual desktop model in 2010, we also believe that the emergence of a commercially viable solution to manage users ‘personal’ applications will happen in 2010.  By standardizing the corporate desktop and separating it into its constituent parts, (corporate OS, corporate apps and user), the problem with non-corporate user apps remains.  User-installed applications in a non-persistent desktop model is a real challenge and cannot be solved easily.  The inevitable adoption of the non-persistent desktop model will bring a solution to market in 2010.

5. DaaS will begin the move to a more economical non-persistent, standardized desktop model

DaaS solutions out there today are based on a 1:1 user to desktop model.  Although many organizations benefit from subscription-based desktop management, the costs associated with managing and storing many unique desktop images will inhibit the adoption of this model.  By moving to a standardized desktop and separate user personality, significant economies of scale will be realized and DaaS will become a reality for more organizations.

6. Cloud Computing will show little progress in client computing (DaaS being just the first step and the only area of activity)

The Cloud Computing model for client computing will take several years to progress to a mainstream solution, depending primarily on Cloud Orchestration standards and high availability bandwidth.  We do believe, however, that the advent of non-persistent desktops in the newly-emerging DaaS model will begin the move of Cloud from theoretical hype to serious business case consideration. However DaaS is only part of the Cloud model of client computing and there is still plenty that needs doing to enable integration of services across multiple service providers

7. BYOPC morphs into HAPC

While the concept of BYOPC is attractive, in reality, this model is unlikely to be widely adopted by employees.  Support and warranty issues will cause unnecessary headaches for users and many will inevitably contact their own company support desk for assistance anyway.  What is more likely is the use of desktop virtualization in HAPC (Home Access PC).  Employees will be more likely to use their static home PC for work use out of hours and keep their work PC at the office.  A non-persistent virtual desktop model works well in this scenario, as long as the employee has a predictable and personal experience across both devices. These users will be served by either hosted solutions(SBC/HVD) or local execution, the ‘new thing’ here is local execution.

8. Desktop component delivery commoditizes

As non-persistent corporate desktop images become the norm, the standardization and automation of the delivery of these assets will become less valuable and the updating of the source image and the management of the user’s individual environment will increase in value.  Platform providers will deliver efficient means of delivering desktops and corporate applications from a standardized source image, with the management of these source images becoming the value-add in the mid-term.

Longer term, image management will move to become a service that is provided by software vendors and will be part of our contracts with the vendors. Configuration and personalization of applications will remain inside the business because so much of the information involved is business and user specific. This becomes a major direction for user environment management.

9. We reach a decision point on the mobile platform for client computing – virtualization or a de-facto standard. – Updated

Currently there are few corporate applications available to run on phone platforms. In part this is a result of the platform variance that has existed to date which would have required an application developer to support each platform separately. For a number of years vendors have been working on hypervisors for mobile devices that would allow a single common view across all the devices. VMware bought Trango a year or so back and investment was rife. This year we will either see virtualization get adopted for mobile platforms or a single platform adopted instead. If not virtualization what would the platform be? Android is too new, Microsoft suffers from platform variance perhaps leaving Apple or RIM to become the de facto standard for mobile devices – there is a sizable chance of Apple ousting Microsoft because of a lack of consistency in the Microsoft platform. Whoever moves to take this position will have to find a better, more business focused, way of selling applications than AppStores.

*** Update 3rd Feb ‘10: It would appear this may be coming true with the recent new of Citrix and OK Labs, please see my latest blog post on this matter here ***

10.  Stand-alone application virtualization ISVs will find 2010 a real business challenge

Application virtualization is an increasing important component in desktop virtualization, and this will continue through 2010 and beyond.  Such is the importance of this mechanism, that we expect smaller, independent ISVs specializing in this area to become either swallowed up by the platform vendors (like Softricity and Thinstall) or find new directions.