Ovum Webinar – Understanding the Role of AppSense User Virtualization in ANY Desktop Strategy

Some of you may already be aware that Ovum, an independent industry analyst firm, recently published a Technology Audit on AppSense  User Virtualization (available to download here).  In that paper, Ovum positions AppSense as the leading User Virtualization solution and recommends that all enterprise organisations could benefit from this technology with Roy Illsley, Principal Analyst, saying:

 “Ovum considers that AppSense has developed a solution which enables the end-user organisation to deploy the type of desktop strategy that suits its requirements, rather than deploying a compromised, one-size-fits-all approach.”  In addition,  “many organisations are currently assessing how they manage Windows migration, transferring from Windows XP to Windows 7, or from locally installed applications to virtualised applications such as Microsoft Application Virtualisation (App-V). This is a really hot topic at the moment, and the AppSense approach is a cost-effective and viable option.”

The paper goes on to explain, that as User Virtualization covers all desktops, not just a single type, it could well be bigger than VDI itself:

 “AppSense User Virtualisation will span all desktops, not just VDI (Virtual Desktop Infrastructure), meaning that the market potential for User Virtualisation covers physical desktops, virtual desktops, and server-hosted shared desktops. Based on current AppSense growth, the User Virtualisation market could very well be bigger than the VDI market.”

So at this point you may be thinking, Virtualization bigger than VDI?!

The answer is yes.  User Virtualization helps with major desktop projects across physical, virtual and cloud hosted platforms – this is one of the main drivers behind the record growth AppSense are experiencing leading to being ranked 12th in list of fastest growing profits – detailed in one of my previous blogs –  The Sunday Times Profit Track 100 – AppSense Ranked 12th Firm With Fastest Growing Profits )

Anyways – back to the webinar!. 

Moving forward, in addition to the paper, Ovum are kindly hosting a webinar to learn how ‘The Role of User Virtualization in any Desktop Strategy’ can help you move from a device centric to a user centric computing model.

Thursday 12 May 2011 – 14.00 BST
14.00 – 14.10 Welcome & Introduction: Roy Illsley, Principal Analyst, Ovum inc Butler Group
14.10 – 14.20 How user virtualisation can help: Roy Illsley
14.20 – 14.35 Case study of a deployment, what went right, the benefits, and the learning’s
14.35 – 14.50 How AppSense can help – solutions and some more detailed info on the what it is and the technologies it works with: AppSense
14.50 – 15.00 Questions and Answers
15.00 Close

For many organizations the term server hosted desktops (SHDs) or virtual desktop infrastructure (VDI) is synonymous with any current desktop strategy, which is in reality replacing the PC with a virtual equivalent. However, Ovum considers this focused approach as an over simplification of the future of any desktop strategy. In fact even the term desktop is becoming an anathema, as most users will not access corporate services from a traditional desktop PC or even a corporate owned or mobile device.

This webcast will consider the re-positioning of IT thinking about the desktop, which Ovum believes is move towards a user-centric position, rather than the device-centric position we take today. By taking this user-centric position, IT are able to make decisions about how corporate assets such as applications and desktops are delivered; even introduce corporate and personal accessing devices into the organization, without disrupting the user experience. The user-centric view requires a ‘universal user manager’ to provide a seamless and secure user experience.

User virtualization is that universal manager; it enables a multi-technology solution to delivering the ‘desktop’, while also turning the concept of a user-centric approach into a reality. The approach is simple: ‘decouple’ the user from the desktop, ‘manage’ the user independent of the desktop, ‘deploy’ the user personality back into the desktop on-demand. The result? An environment where users receive a seamless, personal and compliant working experience, regardless of platform, delivery mechanism or accessing device.

More agile, lower cost IT management, with thousands of satisfied users…..sounds too good to be true?

In this webinar you will learn:

    • What user virtualization is, and how it can be used in any desktop strategy, and why the user-centric approach represents the future direction of any desktop strategy.
    • Hear from an end-user on their experiences of using user virtualization and the positive impact it has had on their desktop migration and management projects.
    • Learn from the industry’s leading vendor on user virtualization about how it takes a technology agnostic approach to delivering a universal desktop strategy.

You can register for the webinar here!

Look forward to seeing you there!


One Response to Ovum Webinar – Understanding the Role of AppSense User Virtualization in ANY Desktop Strategy

  1. […] and forms the foundations for any desktop transformation project and according to leading analysts should be part of any computing strategy.  As part of the Environment Manager 8.1 release, Ian Song, Senior Research Analyst for […]

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