DABCC Podcast – AppSense (Martin Ingram) And Doug Brown Discuss Citrix XenDesktop 4 & User Environment Management

Douglas Brown interviews Martin Ingram, Vice President of Strategy at AppSense. Douglas and Martin discuss the recent release of Citrix XenDesktop 4, what this means for the desktop virtualization, AppSense, and VMware. Martin also talks a bit about their upcoming “user installed applications” technology which will allow end-users to install their own applications and have those apps roam with the user while allowing IT to centrally manage these ‘one off’ applications centrally.

The podcast is hosted on DABCC.com and can be found here

DABCC Podcast

AppSense Announces Support for Citrix XenDesktop 4 with Leading User Personalization Technology

The Only Partner Technology Recommended by Citrix to Ensure All Users Receive a Fully Personalized Working Environment at the Lowest Possible Cost

AppSense, the leading provider of User Environment Management solutions for the enterprise, today announced full support for Citrix XenDesktop 4,a groundbreaking new Citrix product designed to make virtual desktops a mainstream reality for hundreds of millions of corporate employees for the first time ever.

“AppSense has been working closely with Citrix and our joint customers for many years and we commend Citrix on this bold and significant move. By combining two market-leading products and introducing FlexCast technology to accommodate every user type, Citrix has been instrumental in further reducing the barriers to mainstream virtual desktop adoption,” said Charles Sharland, Chairman and CEO, AppSense. “As the only enterprise solution recommended by Citrix to provide comprehensive desktop personalization for all users, we look forward to providing our Citrix customers a way to scale their virtual desktop estates at lowest cost and with maximum user adoption.”

AppSense, a Citrix partner of over 10 years with some 4000 joint customers around the world, provides technology solutions that enable low-cost, standard desktop images to be delivered to employees as fully personalized desktops. This ensures maximum user adoption from just a few corporate base images, reducing cost, complexity and risk. Their User Environment Management solution is the only technology to provide on-demand desktop personalization across all delivery methods and operating system versions.

Based on this unique level of customer experience, AppSense is well positioned to work in conjunction with Citrix FlexCast to provide centralized management of the user personality for task workers, knowledge workers and power users in both server and client-hosted desktop environments.

“We look at the desktop in a different way at AppSense,” stated Pete Rawlinson, VP WW Marketing at AppSense. “We effectively separate the desktop into three layers; corporate operating system, corporate applications and the user. By managing all aspects of the user independent of the desktop, IT are able to standardize the corporate operating system and applications, delivering them on-demand only when needed. The combination of Citrix XenDesktop 4 and AppSense User Environment Management enables companies to truly eliminate unnecessary desktop management costs while ensuring users of all types receive the very best working experience – even in the most heterogeneous environments.”

This layered model looks to be the way forward for mainstream virtual desktop adoption, as Rachel Chalmers of The 451 Group states:

“Separating out operating systems and applications and provisioning them dynamically means that desktops can be assembled per session and disposed of when the session is over. To make all of this work like a physical PC, though, administrators need to store stateful user settings and preferences elsewhere. Separating out this layer of user data is what we call user virtualization. Citrix ecosystem vendors pioneered the art of maintaining these user profiles in terminal services environments, and AppSense has led the way in adapting it to desktop virtualization.”

AppSense will be a sponsor at the upcoming Citrix global online event on October 20, 2009, “Secrets, Lies and VDI: Dispel the Myths and Uncover the Truth about Desktop and Application Virtualization”.   Click here to register your place…

Citrix XenDesktop 4 – Now Includes XenApp.

Today Citrix announced the availability of XenDesktop Version 4, to be released in November 09.  This is a significant announcement as it incorporates the combining of XenDesktop and XenApp into one (marketed) product – XenDesktop 4.  Effectively, XenDesktop 4 is now the Citrix virtual desktop solution for all user types (including task workers on TS) with XenApp providing the application / TS side.

Citrix have made a bold and significant move here.  By combining their new VDI solution with their long-standing and highly penetrated server-based computing solution, they have not only created a compelling product and simplified message, they have also provided a nice VDI on-ramp to their existing XenApp customer base, enabling them to potentially take a decent piece of market share. XenDeskop 4 will provide Citrix customers an easy on-ramp to VDI while maintaining their existing XenApp investment, as well as enabling them to leverage other technologies such as Microsoft Hyper-V and VMware vSphere.

What this move demonstrates is the high importance the major players like Citrix and VMware are now putting on VDI.  We’re starting to see some major moves in the space as companies make a play for market share and I’m sure there’s a lot more to come. 

As Citrix points out in their press release, the quality of the user experience is of paramount importance in the mainstream adoption of this new desktop estate – a desktop estate that will combine terminal server, server- and client-hosted VDI, blade systems, physical desktops and myriad other technologies, to deliver the lowest-cost, highest quality desktop to the employee.  Maintaining a consistent, personal and productive environment to the user regardless of how the desktop is delivered seems set to become a major objective in this ‘new world’.  Using Citrix FlexCast™ to accommodate the needs of all user types could be used in conjunction with a personality management solution to ensure a ‘follow me’ persona across all delivery mechanisms – effectively making the method of delivery seamless to the user.

With Windows 7 on its way, this could be just the catalyst needed for the VDI adoption curve to change its trajectory……….

AppSense Achieves Record Growth in Q3

Despite such tough economic times, I am very pleased to be part of an industry sector that despite budget cuts, is operating at a profitable level and achieving record growth.  Virtualization is a core part of many computing environments, and as technologies progress greater costs reductions can be achieved and as such is able to secure IT CapEx budget and continue to fuel virtualization development.

AppSense have experience profitable year on year growth since inception back in 1999, yet despite all the financial trouble we read about on a daily basis, 2009 has proven to be a record breaking year for AppSense.

A huge part of this success has come from our strong Channel, following huge investment and years of close relationships.  With that said, to accommodate the huge uplift in demand for our solution set, AppSense have now reached out to a leading training company to help provide technical support and knowledge transfer for our ever growing Channel.

Further details on this can be found in this press release.

Citrix & VMware VDI Offerings – Is AppSense User Environment Management ‘Really’ included in their products?

I recently read a great article titled ‘Windows 7 May Spur Virtual Desktops, On and Off the iPhone’ on CIO.com by Kevin Fogarty.

It is a great article and brings attention to the options available to us in how we can deliver desktop (sessions) to our users, even when they are not sat in front of a typical PC or Thin Client device – bring on, the mobile/cell phone device.  However, I have recently received a few emails and mentions on my Twitter Account in relation to the write-up regarding how AppSense is represented in the article.

The article goes on the reference how “VMware, Citrix and a range of other companies are putting clients on smart phones” and as part of this mobile discussion AppSense User Environment Management is rightly referenced as “The User Environment Manager from AppSense, for example, is designed to make a virtual desktop mimic the real thing by allowing end users to make changes, install software add photos, store cookies and do all the other things they’d do on an actual “personal” computer”.

Unfortunately however there appears to be a slight misrepresentation on the relationship between AppSense and the vendors Citrix& VMware, in that it says AppSense code is part of both the VMware and Citrix VDI offerings, “AppSense, whose code is part of both VMware and Citrix’s VDI offerings, stores all that data and code on the server and reloads it all every time that user logs on, no matter through what device the access comes” .

While AppSense enjoy a very close and strong relationship with both vendors, providing some of the strategic requirements for the VDI offerings in many of the largest enterprise deployments, I must at this point highlight that the AppSense capabilities come from a separate solution outside of VMware View and Citrix XenDesktop– in the form of the AppSense Management Suite.

The AppSense Management Suite is a standalone management framework and solution set which completely separates all elements of the user from the underlying desktop session, operating system and application set.  While this platform agnostic technology integrates seamlessly with the VMware and Citrix offerings, AppSense code is NOT part of any VMware or Citrix offering, and must be implemented in addition to the VDI solution from either vendor.

Hope this clears up any confusion, and please do remember I fully support the article and agree with the other points made.. I just wanted to ensure no one is disappointed when they trial or purchase either VMware View or Citrix XenDesktop and find out there is no AppSense software built in J

Look forward to reading more great articles on the possibilities of desktop deliver.. and of course that AppSense is a key part to this personal computing shift…

(the original article can be read here).

Live from VMworld – VMware to OEM RTO Virtual Profiles™ into VMware View

Live from VMworld 2009 – A press release shows that VMware are to OEM the RTO Virtual Profiles Product into VMware View.

On the recent announcement at VMworld 2009,  VMware are planning to OEM the RTO Virtual Profiles™ technology into VMware View – this is great news, and yet another proof point of the importance of user personalization in the virtual desktop space.   It looks as though VMware have made a similar move Citrix did some months back when they acquired SepagoPROFILES for inclusion into their Xen line, and it makes total sense.

Let’s take a minute to appreciate the basic premise of how to reduce desktop TCO through virtualization.  The only way to deliver cost-effective virtual desktops is to standardize the corporate image.  However, if you standardize, then you also have to provide personalization capabilities in order to get the user adoption needed to make the transition to virtual desktops a success.  In this respect,  providing some level of personalization baked into platform solutions such as View is necessary.

By adding RTO technology, VMware will leverage the Windows User Roaming Profile –  which has been successfully used in Terminal Services environments for many years.  This will certainly ease some of the pains typically associated with Roaming Profiles, such as profile corruption and slow logon times.  However, in more complex, enterprise environments, something more than profile management is required to provide a local PC equivalent experience from a virtualized, standard corporate desktop (as Sumit Dhawan has explained here).   Personalizing a virtual desktop requires the ability to automatically set-up and configure the desktop based on the user’s role and context (e.g. what printers they can use, what drives they can access, use of peripheral devices), support for the installation and persistence of user-installed applications, as well as the application of all user-customized settings across all applications.  All these in combination are known as the ‘user environment’, and the most important characteristic of the user environment is that it is client OS and delivery mechanism agnostic – effectively providing a ‘follow me’ user personality anywhere, using any delivery method and to any device.  This is simply not possible using profile management alone, and why a User Environment Management Solution is required.

The thing is, most companies don’t have homogeneous desktop estates.  This is true in physical PCs today and will also be the case in their virtualized equivalents.  Companies typically use combinations of delivery technologies, applications (corporate and non-corporate), client OS and devices to deliver an optimum, productive working experience to their employees.  Based on extensive experience with many customers rolling out desktop virtualization projects, we know that successful (i.e. low-cost, high adoption) virtual desktops require the ability to automatically deliver non-persisted, leveraged corporate OS and apps on-demand from a centralized source.  To this fresh, clean desktop session must then be added the independently-managed user environment as described above – note this must be added selectively in response to user actions.  We are well beyond profile management now!

Adding RTO Virtual Profiles into the View offering will certainly enable VMware’s customer base to start to roll-out Windows XP based virtual desktops (Windows Vista & Windows 7 will be supported in future releases)  in a controlled way, while providing some personalization capabilities.  As these implementations start to grow, the need for a more comprehensive treatment of the user environment will become essential.

User personalization is an exciting and rapidly-growing space!  We’re working closely with VMware, Citrix, Microsoft and our joint customers to ensure successful and viable virtual desktop roll-outs …..we look forward to seeing this vital part of the new desktop paradigm grow in importance over the coming months and years!

Pete Rawlinson
VP WW Marketing, AppSense

Live from VMworld 2009 – A press release shows that VMware are to OEM the RTO Virtual Profiles Product into VMware View. Press Release can be found here

Some activity on the personalization front.

Sumit Dhawan over in the Citrix XenDeskop group has posted a very interesting article in the run up to VMworld 09.  I’m also hearing some interesting rumors about activity in user personalization space.  Sumit makes some very important points….which are all based on actual customer implementations. 

I’m also over in San Francisco attending VMworld this week and no doubt will hear about lots of upcoming companies and technologies, aiming to address the challenges of virtualized desktop management.  It’s great we have so many brains fixed on these issues now, but remember it’s all about what can actually be implemented in a customer environment.  We have to be pragmatic.  Through working with a substantial stable of customers, we know there is a right way to address the challenges of user personalization in desktop estates, and agree with the points Sumit makes in his blog.  Looking forward to more dialog on this!

Pete Rawlinson
VP WW Marketing, AppSense

 

Here is a quick excerpt from Sumit’s blog post along with link:

‘On the run up to VMworld 2009, there seems to be an increasing amount of activity on the subject of user personalization in VDI.  Even Gartner has written about dynamic workspace, which has user personalization as a key element of the stack. What does this mean?  What is user personalization all about? And, where does it need to be? Let’s take a closer look…….’

The full post can be found here.

Citrix XenApp & Citrix Edgesight recommendations when using Anti-Virus

Citrix Technology Professional (CTP) Alexander Ervik Johnsen has written a very useful piece on how best to configure Citrix XenApp and Citrix Edgesight when using Anti-Virus solutions.

AV is recognized as a major drain of shared resource in a Citrix XenApp environment, Ervik provides some recommendations to reduce the aggressiveness of the AV scans.

“The following are suggestions to help ease the negative affect that standard Anti-virus settings can cause on Citrix XenApp servers. As these servers are not used in the normal sense of the word Server, the scan and realtime aggressiveness needs to be adjusted for the Antivirus Software or performance will be affected.”

The main article can be found on his website here.