Business Analysis Profile: A review of AppSense as a company – leadership statistics and growth plans…

August 12, 2011

Alistair Houghton has written an interesting article about AppSense, “a ray of light bursting through the dark economic stormclouds”.

He details annual revenues in excess of $70m, Goldman Sachs investment, $2.4bn market opportunity, customers, partnerships, Charles Sharland the Entrepreneur, head count, office locations, recent recruitment, and expansion.

You can read the article in full here – Tech firm AppSense looks to growth



CitrixTV, CitrixSynergy – Fujitsu’s Partners with Microsoft, Citrix & AppSense for Fujitsu Virtual Client Services

June 22, 2011

As the world continues to move to a user-centric computing model, provisioning configured and personalized IT Services to users across a wide-range of accessing devices, locations and across multiple delivery mechanisms, User Virtualization technology is continuing to gain momentum in many reference architects and standard offerings from Managed Desktop providers.  As the world leading User Virtualization solution provider, AppSense are proud to be part of yet another standard offering from one of the world leading managed desktop providers – in this case, Fujitsu Virtual Client Services.

Fujitsu Virtual Client Services (VCS) is “Fujitsu’s Managed Services approach to delivering hosted virtual desktops”, it is a hosted environment that delivers centrally managed desktops and application to users in any location from any device.  To create a “tried and tested, repeatable standard approach that can be re-used in implementations around the world”, Fujitsu has partnered with world leading vendors at each level of the desktop and across the backend infrastructure to provide a complete Citrix Ready solution.

At Citrix Synergy, CitrixTV recorded a number of video interviews where Fujitsu were ‘extremely proud’ to announce a complete end-to-end solution, utilizing Fujitsu technologies along with Citrix, Microsoft, AppSense, ThinPrint, ChangeBASE to put together a ‘best in class offering’.

Videos are:

Interview with Tony Cox, Global Offerings Architect, Fujitsu – In this interview, Tony explains how Fujitsu VCS is a key component of Fujitsu Global Desktop Managed Service, meeting all end-user needs and giving users the best possible service.  Tony also details key drivers as to why customers are moving Fujitsu VCS and how the solution is a combination of leading solutions that Fujitsu are proud to be working with.

You can watch the video over on CitrixTV by clicking on the image below:


Interview with Jay Clark, Senior Product Manager, Fujitsu – In this interview Jay explains the importance of the Fujitsu partnerships with Citrix, Microsoft and AppSense, and also gives a live demonstration of the Fujitsu VCS solution, where he shows how easy it is to move from one device and location to another and have the exact same desktop experience and personalization from anywhere, on any device.

You can watch the video over on CitrixTV by clicking on the image below:


Thank you to CitrixTV for filming a whole host of great videos at Citrix Synergy – I hope you enjoy them too.



AppSense Validated on Cisco Virtualization Experience Infrastructure (VXI)

May 25, 2011

Cisco has rapidly emerged as a key player in the desktop virtualization ecosystem through its Virtualization Experience Infrastructure (VXI). VXI brings core desktop virtualization capabilities together with an integrated collection of networking, security, collaboration, and data center technologies to provide a high-performance experience that is optimized for video and collaboration.

Earlier today at Citrix Synergy, we were pleased to announce that Citrix Ready Leadership Partner (case study here) & Citrix Ready Solution of the Year 2010 ,  AppSense User Virtualization Platform has successfully completed Cisco-conducted interoperability testing with Cisco VXI and proved out a number of significant benefits that AppSense User Virtualization brings to the Cisco VXI solution. By combining Cisco VXI with user virtualization technology from AppSense, enterprise customers will see benefits across areas such as:

  • Migration & Upgrades: Faster, more successful rollouts through the removal of deployment barriers to achieve a seamless, consistent user experience, and simplified management.
  • Security: Granular location, role and context-specific policy and application access, including the ability to dynamically elevate or restrict user privileges.
  • IT Infrastructure Optimization: High availability through offline caching, improved responsiveness and optimized performance of the Cisco VXI environment.  Enhanced helpdesk and user management efficiencies are achieved while minimizing total cost of ownership.
  • Mobility: Extend Cisco VXI use through location-based policy and application access.  Enable consistent, seamless user experience regardless of device or connectivity.  Extend data access to mobile devices based on policy considerations.

For a more in-depth look at how the AppSense User Virtualization Platform can be deployed optimally with Cisco VXI, download the newly published white paper, “Cisco VXI and AppSense User Virtualization from the Cisco VXI Design Zone, below is a quote from the paper:

We are extreme proud of the company we keep from a technology alliances standpoint, and our growing partnership with Cisco is yet another example of the growing strategic importance of user virtualization.

Ovum Webinar – Understanding the Role of AppSense User Virtualization in ANY Desktop Strategy

April 19, 2011

Some of you may already be aware that Ovum, an independent industry analyst firm, recently published a Technology Audit on AppSense  User Virtualization (available to download here).  In that paper, Ovum positions AppSense as the leading User Virtualization solution and recommends that all enterprise organisations could benefit from this technology with Roy Illsley, Principal Analyst, saying:

 “Ovum considers that AppSense has developed a solution which enables the end-user organisation to deploy the type of desktop strategy that suits its requirements, rather than deploying a compromised, one-size-fits-all approach.”  In addition,  “many organisations are currently assessing how they manage Windows migration, transferring from Windows XP to Windows 7, or from locally installed applications to virtualised applications such as Microsoft Application Virtualisation (App-V). This is a really hot topic at the moment, and the AppSense approach is a cost-effective and viable option.”

The paper goes on to explain, that as User Virtualization covers all desktops, not just a single type, it could well be bigger than VDI itself:

 “AppSense User Virtualisation will span all desktops, not just VDI (Virtual Desktop Infrastructure), meaning that the market potential for User Virtualisation covers physical desktops, virtual desktops, and server-hosted shared desktops. Based on current AppSense growth, the User Virtualisation market could very well be bigger than the VDI market.”

So at this point you may be thinking, Virtualization bigger than VDI?!

The answer is yes.  User Virtualization helps with major desktop projects across physical, virtual and cloud hosted platforms – this is one of the main drivers behind the record growth AppSense are experiencing leading to being ranked 12th in list of fastest growing profits – detailed in one of my previous blogs –  The Sunday Times Profit Track 100 – AppSense Ranked 12th Firm With Fastest Growing Profits )

Anyways – back to the webinar!. 

Moving forward, in addition to the paper, Ovum are kindly hosting a webinar to learn how ‘The Role of User Virtualization in any Desktop Strategy’ can help you move from a device centric to a user centric computing model.

Thursday 12 May 2011 – 14.00 BST
14.00 – 14.10 Welcome & Introduction: Roy Illsley, Principal Analyst, Ovum inc Butler Group
14.10 – 14.20 How user virtualisation can help: Roy Illsley
14.20 – 14.35 Case study of a deployment, what went right, the benefits, and the learning’s
14.35 – 14.50 How AppSense can help – solutions and some more detailed info on the what it is and the technologies it works with: AppSense
14.50 – 15.00 Questions and Answers
15.00 Close

For many organizations the term server hosted desktops (SHDs) or virtual desktop infrastructure (VDI) is synonymous with any current desktop strategy, which is in reality replacing the PC with a virtual equivalent. However, Ovum considers this focused approach as an over simplification of the future of any desktop strategy. In fact even the term desktop is becoming an anathema, as most users will not access corporate services from a traditional desktop PC or even a corporate owned or mobile device.

This webcast will consider the re-positioning of IT thinking about the desktop, which Ovum believes is move towards a user-centric position, rather than the device-centric position we take today. By taking this user-centric position, IT are able to make decisions about how corporate assets such as applications and desktops are delivered; even introduce corporate and personal accessing devices into the organization, without disrupting the user experience. The user-centric view requires a ‘universal user manager’ to provide a seamless and secure user experience.

User virtualization is that universal manager; it enables a multi-technology solution to delivering the ‘desktop’, while also turning the concept of a user-centric approach into a reality. The approach is simple: ‘decouple’ the user from the desktop, ‘manage’ the user independent of the desktop, ‘deploy’ the user personality back into the desktop on-demand. The result? An environment where users receive a seamless, personal and compliant working experience, regardless of platform, delivery mechanism or accessing device.

More agile, lower cost IT management, with thousands of satisfied users…..sounds too good to be true?

In this webinar you will learn:

    • What user virtualization is, and how it can be used in any desktop strategy, and why the user-centric approach represents the future direction of any desktop strategy.
    • Hear from an end-user on their experiences of using user virtualization and the positive impact it has had on their desktop migration and management projects.
    • Learn from the industry’s leading vendor on user virtualization about how it takes a technology agnostic approach to delivering a universal desktop strategy.

You can register for the webinar here!

Look forward to seeing you there!


Virtualization Review: The Many Faces of Desktop Virtualization

April 18, 2011

Simon Rust, VP of Technology, AppSense (Twitter @SimonARust ) has posted a very interesting article on his VirtualizationReview blog – The Many Faces of Desktop Virtualization.  In this article Simon describes some of the many technologies used to ‘Virtualize a Desktop’ and how these differ from ‘VDI’

Topics include:

  • Operating System Provisioning
  • Remote Desktop Services
  • Client Hypervisors
  • Client-side Hosted Virtual Desktops
  • Application Virtualization

You can read the article in full on here


Financial Tech Forum Guest Article by AppSense: So Much Desktop Virtualization, So Little Time

March 10, 2011

In addition to his resident blog on Virtualization Review – Virtualizing the User, Simon Rust, VP of Technology, AppSense (Twitter @SimonARust ) recently provided a guest contribution to the Financial Technologies Forum LLC – The Bull Run: Where FinTech Talks.  In this article – So Much Desktop Virtualization, So Little Time – Simon examines the potential size of the VDI Market and based on his 10 year experience within AppSense working with the worlds largest Financial Institutions, looks at some of the main challenges they are facing in their move to VDI.

Simon also details how leading finance houses are overcoming such challenges with the inclusion of User Virtualization technologies as part of their migration to a virtual desktop estate.

The article can be read here