Ovum Webinar – Understanding the Role of AppSense User Virtualization in ANY Desktop Strategy

April 19, 2011

Some of you may already be aware that Ovum, an independent industry analyst firm, recently published a Technology Audit on AppSense  User Virtualization (available to download here).  In that paper, Ovum positions AppSense as the leading User Virtualization solution and recommends that all enterprise organisations could benefit from this technology with Roy Illsley, Principal Analyst, saying:

 “Ovum considers that AppSense has developed a solution which enables the end-user organisation to deploy the type of desktop strategy that suits its requirements, rather than deploying a compromised, one-size-fits-all approach.”  In addition,  “many organisations are currently assessing how they manage Windows migration, transferring from Windows XP to Windows 7, or from locally installed applications to virtualised applications such as Microsoft Application Virtualisation (App-V). This is a really hot topic at the moment, and the AppSense approach is a cost-effective and viable option.”

The paper goes on to explain, that as User Virtualization covers all desktops, not just a single type, it could well be bigger than VDI itself:

 “AppSense User Virtualisation will span all desktops, not just VDI (Virtual Desktop Infrastructure), meaning that the market potential for User Virtualisation covers physical desktops, virtual desktops, and server-hosted shared desktops. Based on current AppSense growth, the User Virtualisation market could very well be bigger than the VDI market.”

So at this point you may be thinking, Virtualization bigger than VDI?!

The answer is yes.  User Virtualization helps with major desktop projects across physical, virtual and cloud hosted platforms – this is one of the main drivers behind the record growth AppSense are experiencing leading to being ranked 12th in list of fastest growing profits – detailed in one of my previous blogs –  The Sunday Times Profit Track 100 – AppSense Ranked 12th Firm With Fastest Growing Profits )

Anyways – back to the webinar!. 

Moving forward, in addition to the paper, Ovum are kindly hosting a webinar to learn how ‘The Role of User Virtualization in any Desktop Strategy’ can help you move from a device centric to a user centric computing model.

Thursday 12 May 2011 – 14.00 BST
14.00 – 14.10 Welcome & Introduction: Roy Illsley, Principal Analyst, Ovum inc Butler Group
14.10 – 14.20 How user virtualisation can help: Roy Illsley
14.20 – 14.35 Case study of a deployment, what went right, the benefits, and the learning’s
14.35 – 14.50 How AppSense can help – solutions and some more detailed info on the what it is and the technologies it works with: AppSense
14.50 – 15.00 Questions and Answers
15.00 Close

For many organizations the term server hosted desktops (SHDs) or virtual desktop infrastructure (VDI) is synonymous with any current desktop strategy, which is in reality replacing the PC with a virtual equivalent. However, Ovum considers this focused approach as an over simplification of the future of any desktop strategy. In fact even the term desktop is becoming an anathema, as most users will not access corporate services from a traditional desktop PC or even a corporate owned or mobile device.

This webcast will consider the re-positioning of IT thinking about the desktop, which Ovum believes is move towards a user-centric position, rather than the device-centric position we take today. By taking this user-centric position, IT are able to make decisions about how corporate assets such as applications and desktops are delivered; even introduce corporate and personal accessing devices into the organization, without disrupting the user experience. The user-centric view requires a ‘universal user manager’ to provide a seamless and secure user experience.

User virtualization is that universal manager; it enables a multi-technology solution to delivering the ‘desktop’, while also turning the concept of a user-centric approach into a reality. The approach is simple: ‘decouple’ the user from the desktop, ‘manage’ the user independent of the desktop, ‘deploy’ the user personality back into the desktop on-demand. The result? An environment where users receive a seamless, personal and compliant working experience, regardless of platform, delivery mechanism or accessing device.

More agile, lower cost IT management, with thousands of satisfied users…..sounds too good to be true?

In this webinar you will learn:

    • What user virtualization is, and how it can be used in any desktop strategy, and why the user-centric approach represents the future direction of any desktop strategy.
    • Hear from an end-user on their experiences of using user virtualization and the positive impact it has had on their desktop migration and management projects.
    • Learn from the industry’s leading vendor on user virtualization about how it takes a technology agnostic approach to delivering a universal desktop strategy.

You can register for the webinar here!

Look forward to seeing you there!


Virtualization Review: The Many Faces of Desktop Virtualization

April 18, 2011

Simon Rust, VP of Technology, AppSense (Twitter @SimonARust ) has posted a very interesting article on his VirtualizationReview blog – The Many Faces of Desktop Virtualization.  In this article Simon describes some of the many technologies used to ‘Virtualize a Desktop’ and how these differ from ‘VDI’

Topics include:

  • Operating System Provisioning
  • Remote Desktop Services
  • Client Hypervisors
  • Client-side Hosted Virtual Desktops
  • Application Virtualization

You can read the article in full on VirtualizationReview.com here


Financial Tech Forum Guest Article by AppSense: So Much Desktop Virtualization, So Little Time

March 10, 2011

In addition to his resident blog on Virtualization Review – Virtualizing the User, Simon Rust, VP of Technology, AppSense (Twitter @SimonARust ) recently provided a guest contribution to the Financial Technologies Forum LLC – The Bull Run: Where FinTech Talks.  In this article – So Much Desktop Virtualization, So Little Time – Simon examines the potential size of the VDI Market and based on his 10 year experience within AppSense working with the worlds largest Financial Institutions, looks at some of the main challenges they are facing in their move to VDI.

Simon also details how leading finance houses are overcoming such challenges with the inclusion of User Virtualization technologies as part of their migration to a virtual desktop estate.

The article can be read here

Goldman Sachs invests $70m for minority share in User Virtualization leader, AppSense

February 23, 2011

Goldman Sachs, the most prestigious investment bank in the world has invested $70m in AppSense.  The funding comes at a time where User virtualization (UV) technologies are being recognized as one of the most essential components in both today’s, and tomorrow’s computing strategies, with many of the UV vendors all experiencing record growth.  AppSense, who for years have been leaders in this space, will use the investment to fuel further growth and capitalize on the demand for AppSense User Virtualization solutions in a market that is expected to become a $2 billion industry over the next couple of years.

In addition to the capital investment, Pete Perrone, managing director at Goldman Sachs, will join the AppSense board of directors. 
“With the increased mobility of the workforce and the need to be able to access information from any device, Goldman Sachs sees a clear demand for user virtualization solutions that span multiple desktop delivery methods,” said Perrone. “AppSense’s strong customer traction, history of innovative solutions in desktop computing, and the record growth it has experienced over the past two years further solidified our decision to invest in the company.”

I think it is fair to assume that the investment will raise many questions within the community, so I would like to take this opportunity to address and answer some of the questions I expect you might have:

So, why have Goldman Sachs invested in AppSense?
Goldman Sachs recognizes the market opportunity in user virtualization and also recognizes AppSense as the leader in this space.  AppSense has market leading technology, a broad portfolio of blue-chip customers, an extensive partner network and endorsement across the industry analyst and market space.  The potential of the user virtualization opportunity is further backed up by Goldman’s own market research in this area, and Goldman saw a clear opportunity to invest in a company that has the proven management and infrastructure to grow significantly over the next coming years.

Why did AppSense take outside investment?
AppSense are highly profitable, financially stable and have to date taken no external investment.  However, with the user virtualization market now shifting to a multi-billion dollar opportunity, AppSense has partnered with Goldman Sachs in order to take full advantage of their leadership position in this space.  AppSense is already rapidly expanding in terms of infrastructure, operations, global geos, technology, sales and marketing.  The investment from Goldman Sachs facilitates this growth and assists AppSense in industry partnerships and networks during this significant acceleration period.  The investment will enable faster expansion into new territories where demand for AppSense technologies is exceeding supply.

What percentage of AppSense did Goldman Sachs receive for the $70m investment?
We are unable to disclose such confidential, all that I can say is that the $70m investment is in exchange for a minority share in AppSense.

What are the market drivers taking User Virtualization to $2 Billion ?
To name but a few, i have listed 3 key drivers below:

•Consumerization and proliferation of devices; UV enables a seamless user experiences cross device, cross-platform and enables IT to manage the user independently of the device or platform
•With large complex IT projects, such as Windows 7, if you remove the user component, the job is significantly cheaper, quicker and easier
•Explosion of desktop and application virtualization; virtualize the user first, better results will be achieved

I have also put together a couple of key points highlighting the need for UV to take away from this move:

Change is happening – there is a fundamental shift moving from desktop & infrastructure computing to IT as a Service.
This shift promises lower cost, more agility, more security – but user issues delay the projects that take you there (migration, app and desktop virt, SaaS,  mobility etc).  You must unlock these projects in order to progress.  Most companies focus on device and desktop mgt.  As more devices (on average 3 per user today) continue to increase, managing individual devices becomes impossible.  Why?  Because the unique nature of the user is intimately tied to these devices and desktops.

User Based Computing is the only way forward – eliminating device based problems.  User virtualization – Decouple.  Manage.  Deploy!
Remove the burden of per-device, per-desktop mgt and manage per-user instead.  This will unlock your stalled projects, empower users to use devices they need and ensure a seamless, personal user experience.  Decouple ALL aspects of the user from ALL your desktops; manage this ‘personality’ independent of the desktop and device; and deploy it across any platform and device on-demand.  This is user virtualization and this is what will transition your org to a user-centric model for the desktop estate.

AppSense – the proven leader in User Virtualization.
AppSense has been providing solutions to manage the user experience for many years.  As the leaders in this space, we have an enterprise class, tried and tested platform that manages every aspect of the user, with extensive user policy management capabilities, and a robust and secure infrastructure to deploy user personalities around the world; across any platform,  any desktop and app delivery mechanism, any device and context.  With the investment from Goldman Sachs, the solution will continue to develop at a market leading rate, and will be deployed to even more of the worlds largest, complex and demanding computing environments.

The Goldman Sachs investment is a significant move, coupled with recent news from AppSense such as 140k user project wins, record revenues, Citrix Partner of the Year and recruitment of industry leaders such as Dr. Benny Tritsch, Richard Jackson, David Roussain amongst others, this all makes AppSense and User Virtualization a topic frequently reported on in leading publications – read more about the investment from an independent perspective via the following:

The investment made US Breakfast TV Headline on CNBC this morning (Wednesday 23rd Feb 2011) being covered by Kayla Tausche (Twitter: @kaylatausche )  as per below: 

CNBC Video – Goldman’s Big VC Move

You can read about the investment via the below:

Bloomberg – Goldman Sachs Boosts Web Wager With $70 Million AppSense Stake

The Financial Times – Goldman invests $70m in UK software group

The Guardian – Goldman Sachs invests in UK software firm

Manchester Evening News – Goldman Sachs invests in AppSense

Tech Crunch – Goldman Sachs pumps a whopping $70m into Virtualization company AppSense

Virtualization Journal – Piece of AppSense Goes to Goldman for $70 Million

CRN Channel Web – AppSense bags $70m lolly from Goldman Sachs


Many thanks to everyone involved both internally and externally – appreciate your continued support!


VMblog: Interview with Virtualization Guru Dr. Benny Tritsch (@drtritsch ) on joining AppSense

February 22, 2011

David Marshall from VMblog.com interviews industry expert Dr. Benny Tritsch on his decision to join world leading User Virtualization solution provider, AppSense.  David asks Benny probing questions on not only why he chose to join AppSense, but also about the essential need for User Virtualization in both today, and tomorrows computing strategies.

You can read the interview in full over on VMblog.com by clicking on this link

For those who were unaware of Benny’s move to AppSense, a blog and press release can be found here

Is there a Doctor in the house? – Dr Benny Tritsch prescribes AppSense User Virtualization

January 17, 2011

Please join me in officially welcoming Virtualization Guru Dr. Benny Tritsch to AppSense. 

Benny is one of the most well-known and respected leaders in the desktop, presentation and application virtualization market and brings a wealth of knowledge to his new role at AppSense where he  will be overseeing technical operations in the DACH region and feeding into the AppSense roadmap via his appointment into the Office of the CTO position.

I am very excited to be working with Benny, and know that our customers, partners and software will all benefit too.

For those who consult Benny as part of his Community work, fear not, we are keen for Benny to continue with his great community work and will continue to run training sessions and attend public speaking opportunities.  Benny can also be followed on Twitter via  @drtritsch   –  http://twitter.com/drtritsch

The official press release can be read in full over at AppSense.com



AppSense – 2010 record growth and a new CEO to drive even more in 2011

January 12, 2011

Like 2009, and 2008 and the many years before it, 2010 was another great year for AppSense; resulting in another record growth in revenue, headcount, market share and profit.  AppSense finished 2010 with a 60% increase in revenue and 43% increase in headcount on 2009.

2010 saw user virtualization go from strength to strength, with analysts, vendors and customers all recognizing the need for enterprise management of the user component of the desktop and AppSense continued market leadership with the sale of 1.5million user licenses and multiple $million deals in the 12 month period alone.  With recommendations from the likes of Citrix, Microsoft and VMware, and being part of offerings by system integrators such as CSC, Dell, IBM, HP and Fujitsu, 2011 looks set to be even bigger.

Driving the continued growth in 2011 is the newly appointed CEO of AppSense, Darron Antill.  Darron was instrumental in our success in 2010 as COO, and as CEO in 2011, we expect more great things to be happening in the User Virtualization Market.

An official press release on the appointment of Darron Antill and 2010 success can be found on the AppSense news pages here.

Thanks to all our friends, partners, customers and employees who made 2010 a great year!  look forward to working with you all even more in 2011.