Goldman Sachs invests $70m for minority share in User Virtualization leader, AppSense

February 23, 2011

Goldman Sachs, the most prestigious investment bank in the world has invested $70m in AppSense.  The funding comes at a time where User virtualization (UV) technologies are being recognized as one of the most essential components in both today’s, and tomorrow’s computing strategies, with many of the UV vendors all experiencing record growth.  AppSense, who for years have been leaders in this space, will use the investment to fuel further growth and capitalize on the demand for AppSense User Virtualization solutions in a market that is expected to become a $2 billion industry over the next couple of years.

In addition to the capital investment, Pete Perrone, managing director at Goldman Sachs, will join the AppSense board of directors. 
“With the increased mobility of the workforce and the need to be able to access information from any device, Goldman Sachs sees a clear demand for user virtualization solutions that span multiple desktop delivery methods,” said Perrone. “AppSense’s strong customer traction, history of innovative solutions in desktop computing, and the record growth it has experienced over the past two years further solidified our decision to invest in the company.”

I think it is fair to assume that the investment will raise many questions within the community, so I would like to take this opportunity to address and answer some of the questions I expect you might have:

So, why have Goldman Sachs invested in AppSense?
Goldman Sachs recognizes the market opportunity in user virtualization and also recognizes AppSense as the leader in this space.  AppSense has market leading technology, a broad portfolio of blue-chip customers, an extensive partner network and endorsement across the industry analyst and market space.  The potential of the user virtualization opportunity is further backed up by Goldman’s own market research in this area, and Goldman saw a clear opportunity to invest in a company that has the proven management and infrastructure to grow significantly over the next coming years.

Why did AppSense take outside investment?
AppSense are highly profitable, financially stable and have to date taken no external investment.  However, with the user virtualization market now shifting to a multi-billion dollar opportunity, AppSense has partnered with Goldman Sachs in order to take full advantage of their leadership position in this space.  AppSense is already rapidly expanding in terms of infrastructure, operations, global geos, technology, sales and marketing.  The investment from Goldman Sachs facilitates this growth and assists AppSense in industry partnerships and networks during this significant acceleration period.  The investment will enable faster expansion into new territories where demand for AppSense technologies is exceeding supply.

What percentage of AppSense did Goldman Sachs receive for the $70m investment?
We are unable to disclose such confidential, all that I can say is that the $70m investment is in exchange for a minority share in AppSense.

What are the market drivers taking User Virtualization to $2 Billion ?
To name but a few, i have listed 3 key drivers below:

•Consumerization and proliferation of devices; UV enables a seamless user experiences cross device, cross-platform and enables IT to manage the user independently of the device or platform
•With large complex IT projects, such as Windows 7, if you remove the user component, the job is significantly cheaper, quicker and easier
•Explosion of desktop and application virtualization; virtualize the user first, better results will be achieved

I have also put together a couple of key points highlighting the need for UV to take away from this move:

Change is happening – there is a fundamental shift moving from desktop & infrastructure computing to IT as a Service.
This shift promises lower cost, more agility, more security – but user issues delay the projects that take you there (migration, app and desktop virt, SaaS,  mobility etc).  You must unlock these projects in order to progress.  Most companies focus on device and desktop mgt.  As more devices (on average 3 per user today) continue to increase, managing individual devices becomes impossible.  Why?  Because the unique nature of the user is intimately tied to these devices and desktops.

User Based Computing is the only way forward – eliminating device based problems.  User virtualization – Decouple.  Manage.  Deploy!
Remove the burden of per-device, per-desktop mgt and manage per-user instead.  This will unlock your stalled projects, empower users to use devices they need and ensure a seamless, personal user experience.  Decouple ALL aspects of the user from ALL your desktops; manage this ‘personality’ independent of the desktop and device; and deploy it across any platform and device on-demand.  This is user virtualization and this is what will transition your org to a user-centric model for the desktop estate.

AppSense – the proven leader in User Virtualization.
AppSense has been providing solutions to manage the user experience for many years.  As the leaders in this space, we have an enterprise class, tried and tested platform that manages every aspect of the user, with extensive user policy management capabilities, and a robust and secure infrastructure to deploy user personalities around the world; across any platform,  any desktop and app delivery mechanism, any device and context.  With the investment from Goldman Sachs, the solution will continue to develop at a market leading rate, and will be deployed to even more of the worlds largest, complex and demanding computing environments.

The Goldman Sachs investment is a significant move, coupled with recent news from AppSense such as 140k user project wins, record revenues, Citrix Partner of the Year and recruitment of industry leaders such as Dr. Benny Tritsch, Richard Jackson, David Roussain amongst others, this all makes AppSense and User Virtualization a topic frequently reported on in leading publications – read more about the investment from an independent perspective via the following:

The investment made US Breakfast TV Headline on CNBC this morning (Wednesday 23rd Feb 2011) being covered by Kayla Tausche (Twitter: @kaylatausche )  as per below: 

CNBC Video – Goldman’s Big VC Move

You can read about the investment via the below:

Bloomberg – Goldman Sachs Boosts Web Wager With $70 Million AppSense Stake

The Financial Times – Goldman invests $70m in UK software group

The Guardian – Goldman Sachs invests in UK software firm

Manchester Evening News – Goldman Sachs invests in AppSense

Tech Crunch – Goldman Sachs pumps a whopping $70m into Virtualization company AppSense

Virtualization Journal – Piece of AppSense Goes to Goldman for $70 Million

CRN Channel Web – AppSense bags $70m lolly from Goldman Sachs


Many thanks to everyone involved both internally and externally – appreciate your continued support!


VMblog: Interview with Virtualization Guru Dr. Benny Tritsch (@drtritsch ) on joining AppSense

February 22, 2011

David Marshall from interviews industry expert Dr. Benny Tritsch on his decision to join world leading User Virtualization solution provider, AppSense.  David asks Benny probing questions on not only why he chose to join AppSense, but also about the essential need for User Virtualization in both today, and tomorrows computing strategies.

You can read the interview in full over on by clicking on this link

For those who were unaware of Benny’s move to AppSense, a blog and press release can be found here

Is there a Doctor in the house? – Dr Benny Tritsch prescribes AppSense User Virtualization

January 17, 2011

Please join me in officially welcoming Virtualization Guru Dr. Benny Tritsch to AppSense. 

Benny is one of the most well-known and respected leaders in the desktop, presentation and application virtualization market and brings a wealth of knowledge to his new role at AppSense where he  will be overseeing technical operations in the DACH region and feeding into the AppSense roadmap via his appointment into the Office of the CTO position.

I am very excited to be working with Benny, and know that our customers, partners and software will all benefit too.

For those who consult Benny as part of his Community work, fear not, we are keen for Benny to continue with his great community work and will continue to run training sessions and attend public speaking opportunities.  Benny can also be followed on Twitter via  @drtritsch   –

The official press release can be read in full over at



AppSense – 2010 record growth and a new CEO to drive even more in 2011

January 12, 2011

Like 2009, and 2008 and the many years before it, 2010 was another great year for AppSense; resulting in another record growth in revenue, headcount, market share and profit.  AppSense finished 2010 with a 60% increase in revenue and 43% increase in headcount on 2009.

2010 saw user virtualization go from strength to strength, with analysts, vendors and customers all recognizing the need for enterprise management of the user component of the desktop and AppSense continued market leadership with the sale of 1.5million user licenses and multiple $million deals in the 12 month period alone.  With recommendations from the likes of Citrix, Microsoft and VMware, and being part of offerings by system integrators such as CSC, Dell, IBM, HP and Fujitsu, 2011 looks set to be even bigger.

Driving the continued growth in 2011 is the newly appointed CEO of AppSense, Darron Antill.  Darron was instrumental in our success in 2010 as COO, and as CEO in 2011, we expect more great things to be happening in the User Virtualization Market.

An official press release on the appointment of Darron Antill and 2010 success can be found on the AppSense news pages here.

Thanks to all our friends, partners, customers and employees who made 2010 a great year!  look forward to working with you all even more in 2011.



Virtualization Review: Why Myths Should Be Left To The Gods

January 5, 2011

Simon Rust, VP Technology, AppSense, has written a very interesting article as part of his series on Virtualization Review looking at some of the myths surrounding Desktop Virtualization and how in reality, when VDI is designed, implemented and managed correctly, these are in fact just myths and should not stop us from adopting desktop virtualization technologies.

In his article, Simon dispels the following 4 myths:

Myth 1: VDI is storage-heavy and therefore cost-heavy.

Myth 2: VDI is too hard.

Myth 3: Virtualization and the cloud are one and the same.

Myth 4: VDI is merely an extension of Server Based Computing (SBC).

You can read the article over on Virtualization Review here.

Hope you enjoy, and am keen to hear your thoughts.



Microsoft Tech•Ed Europe Follow Up Webinar by AppSense

November 19, 2010

Microsoft’s Tech•Ed Europe 2010 in Berlin was a great event, on thing I took away from the event was that the corporate desktop estate looks set to become more and more heterogeneous in nature. With new delivery technologies, more accessing devices and diverse user roles, the move to a component-based desktop model is fast approaching. An essential component in this new desktop model is the user environment…

…By virtualizing the user and managing their environment independent of the desktop, you can reduce desktop management costs, accelerate desktop migration and ensure the best experience for your users – across multiple devices and delivery mechanisms. This is User Virtualization and is now accepted as an essential part of the desktop strategy in most enterprises.

Register now to attend a live webinar and learn more about this game-changing technology.

Learn how User Virtualization:

• Reduces time and cost to migrate users to Windows 7

• Maximizes your use of App-V virtualization technology

• Provides cross-platform personalization of Windows desktops

• Enables personal settings to follow you across devices

Register via:



InfoWorld Virtualization Report: AppSense helps Desktop Virtualization Adoption

June 4, 2010

During the busy days that was the Citrix Synergy in San Francisco, David Marshall from InfoWorld wanted to see what all the fuss about AppSense, our Citrix Ready Solution of the Year award and AppSense User Virtualization Solutions were all about.    David spent time with AppSense VP of Technology – Simon Rust – and has since written an article based on his findings..

“AppSense was recently named the Citrix Ready Solution Partner of the Year. And for good reason. AppSense provides a major benefit, providing maximum user adoption and satisfaction. To find out more about AppSense user virtualization technology and what AppSense is doing in this market, I was able to catch up with AppSense Vice President of Engineering Simon Rust to get the full scoop”

You can read the interview by clicking on the image below:

AppSense (Martin Ingram) Article posted on ComputerWorld: Taming the Laptop

June 4, 2010

AppSense VP of Strategy Martin Ingram has written an article about mobile computing and the introduction of client hypervisors.  He examines the pro’s and con’s of the client side hypervisor, and the challenges we may be faced with as part of adoption and implementation…

The article can be read here