Windows 7 challenge equals opportunity for IT services firms

September 20, 2011

Last week, I touched on how user virtualization can remove friction from OS migration by shifting IT teams from a point-in-time migration mindset to one where each user’s ‘digital personality’ becomes portable across any operating system or deployment method.

But just as Windows 7 migration provides an opportunity for AppSense technology to take on a more strategic role, it is also an opportunity for IT services firms to step up and provide strategic counsel on how to overcome difficulties parting ways with Windows XP.

AppSense’s Helen Major made this point in a CRN article by Caroline Donnelly today:

“Large-scale migration projects can be costly, time consuming and disruptive,” [Major] added. “Unless companies are given options that minimise these three things, we will definitely see a continued reluctance from IT managers to move off XP.”

The compelling event of XP support sunset offers IT services firms with the right mix of skills a tremendous opportunity to build a more strategic relationship with customers. Moreover, CRN’s Donnelly cites Microsoft numbers that peg the migration-related services opportunity at $400m (£251m).

Resellers and service providers? This could be your finest (and most lucrative) hour, and AppSense can and should be the centerpiece of the strategy you bring to your customers.

IT pros? You’re not alone. In fact, you can find some of the most talented experts in the business among the ranks of the AppSense Certified Solutions Providers.

Doug Lane
Director of Product Marketing

AppSense Wins (yet) Again! – Awarded 2010 Everything Channel Partner Program 5 Star Rating.

March 29, 2010

It was only a short while ago I posted a quick blog to summarize a lot of the recent awards the AppSense Environment Manager product had won – And now further to the commercially focused award Nigel Wilson, Head of Channel at AppSense, winning the Channel Chief award,  AppSense have been awarded a Five Star Partner Rating by the Everything Channel Partner Program Guide for the AppSense ChannelSense partner program.

This award again shows that in addition to having the best user virtualization solution available, AppSense are also a clear leader in channel partner management too.

AppSense has always sold to and supported customers via a channel model, working with Citrix, VMware and Microsoft VAR’s, along with leading System Integrators such as CSC, Dell, IBM, HP, EDS, Fujistu and Capita, we’re very proud of this five star rating recognizing all of the hard work, time and effort we put into building such a successful partner network.

Thank you to all who have helped build our channel partner program, and not forgetting thank you to our partners for your continued support in delivering AppSense technologies to the enterprise.

A full copy of the press release can be found on the AppSense Press Release webpage here.



AppSense in the news –

March 4, 2010 recently published an article by Sean Walsh, GM AppSense ANZ.  The article details how a ‘One-size -fits-all virtual desktop is a sure-fire recipe for disaster’ and that ‘There’s nothing like your own desktop’.

Sean discusses the need for personalization and bespoke desktop configuration, and that without it, locked down or standardized desktops will not serve the needs of todays users, and will ultimately, prevent the adoption of desktop virtualization if not managed correctly. 

A PDF copy of the article can be found here

Nigel Wilson, AppSense, Wins 2010 Channel Chief

February 23, 2010

Nigel (niggle-wiggle) Wilson, AppSense Head of Channel awarded 2010 Channel Chief by Everything Channel’s CRN.

If you in anyway work with AppSense at a Channel Partner level, you will undoubtedly know, or at least will have heard of, Nigel Wilson… (hopefully for good things :) )

I ask you to please join me in congratulating Nigel in being recognized as 2010 Channel Chief by Everything Channel’s CRN.  This is one of the most prestigious channel awards in the IT industry, and both Nigel and AppSense are extremely proud to be on the receiving end of this highly regarded award.

We are pleased to receive this award as it highlights the valuable work we do with our channel partners, who without we would not have seen record growth in license and revenue for 2009.   (Plus, a commercially focused award is always nice to help balance out the several technology and product based awards Environment Manager has also won over the last couple of months too ;) )

Despite the award, the ever so modest Nigel says he is thrilled to win however feels he has only done 10% of what he has planned for our Channel, and that 2010 and see will see a hell of a lot more.. so watch this space.

AppSense have published a press release on this win, which can be found on the official AppSense website here.

For now, thanks again to our ever supporting channel…