Virtualization Review: The Many Faces of Desktop Virtualization

April 18, 2011

Simon Rust, VP of Technology, AppSense (Twitter @SimonARust ) has posted a very interesting article on his VirtualizationReview blog – The Many Faces of Desktop Virtualization.  In this article Simon describes some of the many technologies used to ‘Virtualize a Desktop’ and how these differ from ‘VDI’

Topics include:

  • Operating System Provisioning
  • Remote Desktop Services
  • Client Hypervisors
  • Client-side Hosted Virtual Desktops
  • Application Virtualization

You can read the article in full on here


AppSense at the VMware and IDC Desktop Virtualisation Conference 2011

March 3, 2011

There was a wealth of information given at this event around User Virtualization from AppSense, IDC, VMware, Dell, Customer Case Studies and other supporting vendors. Attendee’s heard about the increasingly essential role that user virtualization is playing in their virtual desktop projects.

As the leading user virtualization solution provider to enterprise organizations and most frequently referred to user virtualization solution throughout the event, we would like to invite you to a follow up webinar that will re-cap on the main benefits of User Virtualization and demonstrate the Appsense User Virtualization technology solution.

We will cover;

  • Cost reduction through desktop standardization
  • Enabling more effective management of the user experience, regardless of delivery mechanism
  • Accelerating the migration of users from a physical to a virtual desktop by managing all aspects of the user profile
  • Enabling IT to use combinations of application and desktop delivery technologies, since the user experience is assured
  • Acceleration of Windows 7 migration
Date: Tuesday 8th March 2011
Time: 3:00 – 3:30pm GMT
Presenter: Gareth Kitson, Senior Product Marketing Manager

Click here to secure your place  –

If you missed the VMware and IDC Desktop Virtualisation Conference 2011, AppSense are hosting a follow-up post event webinar for anyone who wants to see the world leading user virtualization solution in action – the AppSense Virtual User Infrastructure.

Date: Tuesday 8th March 2011
Time: 4:00 – 4:30pm GMT
Presenter: Gareth Kitson, Senior Product Marketing Manager

Click here to secure your place  –

Annual Technology Super Event ‘Varrow Madness’

February 22, 2011

Leading AppSense Partner Varrow is holding a themed event, focusing on updates from Citrix, VMware, AppSense and others all while watching live ‘March Madness’ College Basketball. 

The event is set to take place on Thursday, March 17, 2011  from 8:15 AM – 5:00 PM (Eastern Time) at the:

The Grandover
1000 Club Road
Greensboro, North Carolina 27407
United States
Learn more and register here.

AppSense Sponsor IDC Desktop Virtualization Conference

February 3, 2011

AppSense are a Platinum sponsor at VMware and IDC’s Desktop Virtualisation Conference 2011, which is being held in London on the 15th February 2011. The conference will focus on giving delegates a clear insight into how to unravel what is available in the market today, how vendors are developing their technology offerings and what you can and should be doing now to ensure that you make the most of the opportunities available.

So, what is user virtualization?
AppSense is the world leading provider of User Virtualization solutions to enterprise organizations. User Virtualization manages the user component of the desktop to ensure a seamless, consistent, personalized and configured desktop across all delivery mechanism, platforms and accessing devices.  AppSense technology works with VMware to enable low-cost, standard desktop images to be delivered to employees as fully configured & personalized desktops. AppSense ensures all user types, from task worker to power user, experience the highest quality working experience both inside and outside of their virtual desktop.

AppSense technology is used in the largest environments in the world at companies such as HSBC, Barclays, RBS, JPMorgan Chase, Lowes, United Airlines, Wachovia and ESPN. And is chosen by leading System Integrators such as CSC, DELL, IBM, HP, Fujitsu and Accenture as part of their reference architects and/or offerings.

AppSense Presents…
Gareth Kitson, Senior Marketing Product Manager from AppSense will be discussing “User Virtualization: Ensuring a seamless user experience across all desktop, all devices, all locations” at 10:00-10:25am in the main conference room. In addition, experts from IDC will make presentations on the status of desktop virtualization end-user requirements and future trends.  

Register Today!
As an end user you are entitled to a free place at the conference.

You can register at entering ‘AppSense Guest’ in the special promotional code box, thereby bypassing the payment process.

If you would like further information or to book an appointment with our on site sales team, please contact

We look forward to seeing you there!

Best Regards,

The AppSense Team

For all enquiries please call: +44 (0) 845 223 2100

AppSense – 2010 record growth and a new CEO to drive even more in 2011

January 12, 2011

Like 2009, and 2008 and the many years before it, 2010 was another great year for AppSense; resulting in another record growth in revenue, headcount, market share and profit.  AppSense finished 2010 with a 60% increase in revenue and 43% increase in headcount on 2009.

2010 saw user virtualization go from strength to strength, with analysts, vendors and customers all recognizing the need for enterprise management of the user component of the desktop and AppSense continued market leadership with the sale of 1.5million user licenses and multiple $million deals in the 12 month period alone.  With recommendations from the likes of Citrix, Microsoft and VMware, and being part of offerings by system integrators such as CSC, Dell, IBM, HP and Fujitsu, 2011 looks set to be even bigger.

Driving the continued growth in 2011 is the newly appointed CEO of AppSense, Darron Antill.  Darron was instrumental in our success in 2010 as COO, and as CEO in 2011, we expect more great things to be happening in the User Virtualization Market.

An official press release on the appointment of Darron Antill and 2010 success can be found on the AppSense news pages here.

Thanks to all our friends, partners, customers and employees who made 2010 a great year!  look forward to working with you all even more in 2011.



Virtualization Review: Why Myths Should Be Left To The Gods

January 5, 2011

Simon Rust, VP Technology, AppSense, has written a very interesting article as part of his series on Virtualization Review looking at some of the myths surrounding Desktop Virtualization and how in reality, when VDI is designed, implemented and managed correctly, these are in fact just myths and should not stop us from adopting desktop virtualization technologies.

In his article, Simon dispels the following 4 myths:

Myth 1: VDI is storage-heavy and therefore cost-heavy.

Myth 2: VDI is too hard.

Myth 3: Virtualization and the cloud are one and the same.

Myth 4: VDI is merely an extension of Server Based Computing (SBC).

You can read the article over on Virtualization Review here.

Hope you enjoy, and am keen to hear your thoughts.