Financial Tech Forum Guest Article by AppSense: So Much Desktop Virtualization, So Little Time

March 10, 2011

In addition to his resident blog on Virtualization Review – Virtualizing the User, Simon Rust, VP of Technology, AppSense (Twitter @SimonARust ) recently provided a guest contribution to the Financial Technologies Forum LLC – The Bull Run: Where FinTech Talks.  In this article – So Much Desktop Virtualization, So Little Time – Simon examines the potential size of the VDI Market and based on his 10 year experience within AppSense working with the worlds largest Financial Institutions, looks at some of the main challenges they are facing in their move to VDI.

Simon also details how leading finance houses are overcoming such challenges with the inclusion of User Virtualization technologies as part of their migration to a virtual desktop estate.

The article can be read here

Microsoft Tech•Ed Europe Follow Up Webinar by AppSense

November 19, 2010

Microsoft’s Tech•Ed Europe 2010 in Berlin was a great event, on thing I took away from the event was that the corporate desktop estate looks set to become more and more heterogeneous in nature. With new delivery technologies, more accessing devices and diverse user roles, the move to a component-based desktop model is fast approaching. An essential component in this new desktop model is the user environment…

…By virtualizing the user and managing their environment independent of the desktop, you can reduce desktop management costs, accelerate desktop migration and ensure the best experience for your users – across multiple devices and delivery mechanisms. This is User Virtualization and is now accepted as an essential part of the desktop strategy in most enterprises.

Register now to attend a live webinar and learn more about this game-changing technology.

Learn how User Virtualization:

• Reduces time and cost to migrate users to Windows 7

• Maximizes your use of App-V virtualization technology

• Provides cross-platform personalization of Windows desktops

• Enables personal settings to follow you across devices

Register via:



AppSense Webinar Series: Webinar #2 – Windows 7 Migrations.

May 5, 2010

The ‘AppSense Webinar Series’ is in full flow, with webinar #2 taking place tomorrow.  Bas Bremmer, an AppSense Senior Pre-Sales Consultant from our Dutch office will be presenting his experiences on ‘Simplifying Windows 7 Migration’.

Migrating users to Windows 7 can be a risky and expensive proposition, especially if it affects the employee’s working environment. AppSense user virtualization technology manages all the user-specific elements of the Windows 7 migration process as well as providing an alternative approach to managing the user aspects of the PC.


  • Best practice for migrating to Windows 7
  • Replacement of legacy user profiles to reduce management and support costs
  • Options for moving to centrally managed desktops
  • Q&A

Date & Time:

Thursday, May 6th 2010 @ 10-10:20am EST, 3-3:20pm BST, 4-4:20pm CEST

You can register for the webinar here.

Further information on other upcoming AppSense Webinars can be found on the AppSense Webinar Series pages here

Look forward to seeing you there!



Does Social Media Drive Sales? Well Twitter Did For AppSense On A 2,000 User Win7 Migration

March 31, 2010

Ok, so – some people question the value of social media such as Twitter and Blogs within B2B, I know, as people here at AppSense often joke that I’m some sort of Twitter Monkey or Blog Bandit…charming!  Even though these activities only take a very small percentage of my time in relation to the other work I do, I can see they are increasingly used by many as a core information gathering and communication tool which can link into track-able ROI,  I have a perfect example  how through the use of Twitter, an end user was able to learn about how AppSense enables Win7 migrations, and from that reach out and contact me to set up a meeting which has since resulted in them purchasing our user virtualization solution and starting their Win7 migration. – ahh, got your attention now?

When I was visiting our Manhattan offices earlier this quarter, I posted a simple Twitter update stating I was in NY if anyone wanted to meet up to discuss desktop virtualization and OS migrations (Or something along those lines) – from there I was contacted by a global investment and technology development firm with about 2,000 employees.  I, along with one of the local AppSense Sales guys and a System Engineer went and met with the prospect in their building, only a few blocks away from ours.

During the meeting we learned their plans, concerns and time frames for their Win7 migration, and presented how we can alleviate some of those pains such as speeding up the migration process, ensure user adoption, improve user experience and reduce IT workload post migration.  Together the end user and AppSense worked on a proof of concept and engaged with a leading AppSense reseller to formalize pricing etc… (At this point I was back in the rainy UK and stepped back from the sales cycle).

All in all, within 10 weeks of my initial Twitter post, the end user had tested, seen the value in AppSense, worked with a leading AppSense partner to purchase 2,000 user licenses of our software, and is now rolling out Win7 ahead of schedule…

Let this be a lesson to those who under estimate the power of social media, and, AppSense Sales folk, if you ask nicely – I may also do the same for you… for a 5% cut of total order value ;)  



IDG Article – ‘Time is right to consider VDI’

March 22, 2010

Jon Dix has just published an article at IDG News Service discussing why the ‘time is right to consider VDI’.  Jon highlights some of the options and alternatives available in enabling the adoption of desktop virtualization, including solutions from Citrix, Wyse and AppSense as part of the options on offer.

Jon’s view on that now is the right time to be considering desktop virtualization also marries up with some of Martin Ingram’s (VP of Strategy at AppSense) predictions for 2010, which Martin detailed here in his blog