Introduction and Microsoft Partner Solutions Center…

August 23, 2011

Hi I am Michael Kleef, Director of Business Development for Microsoft and Citrix at AppSense. I’m a recent addition to AppSense having spent nearly 11 years at Microsoft with my last role being a Senior Technical Product Manager for depth content and knowledge in Windows Server 2008 R2 SP1 RDS and VDI.

I have had  few interested messages through my email and privately over twitter (@mkleef) asking why I left Microsoft and chose to go to AppSense. Essentially I was really excited by what I saw AppSense doing; transforming the discussion from device centric computing to a world of user centric computing. The interesting thing is that even while I was at Microsoft I was seeing evidence that in addition to Microsoft, many other companies saw great value in AppSense such as inclusion with a number of major players into their reference architectures such as the HP client reference architecture and Cisco VXI. AppSense also won the Citrix Ready Partner of the Year 2010. I did my own due diligence looking at others, though in the end it made it an easy slam dunk move to go to the market leader in the user virtualization space.

Microsoft is obviously a critical partner in multiple areas for AppSense, so it’s important that we are onsite on the Microsoft Redmond campus regularly. To help us support that we are  part of the on campus Microsoft Partner Solutions Center (MPSC).  The MPSC is a facility that showcases some of Microsoft’s partners and their  solutions for business and demonstration purposes. Having been there for almost a year now, we can confirm it’s a great facility with tremendous value to the Microsoft partner ecosystem. We also noticed that RES Software have recently joined the MPSC. The addition of RES Software to the MPSC confirms the importance and relevancy of the user virtualization market that we pioneered which is growing significantly and presenting an exciting challenge to our product leadership.

Demonstration systems on the Microsoft campus are especially important to be able to showcase your product and how it works. I personally developed an integrated Citrix, Microsoft and AppSense demo on the Microsoft campus in Redmond many months ago. It includes Windows Server 2008 R2 SP1,Hyper-V, Windows 7 Enterprise SP1, App-V packaged applications and streamed applications such as Office 2010 all running on top of Citrix XenDesktop 5 and XenApp 6. Overlaid on top of that is AppSense User Virtualization which seamlessly manages the user as they create settings and move in real-time from their XenDesktop managed Windows 7 to a XenApp 6 session. This is available on Microsoft’s corporate network which any Microsoft employee can logon to using their domain credentials making it a very good demo for them to use with existing or potential customers.

We plan to take this demo further forward and place it on the Internet for our partners to also use and see the power of AppSense User Virtualization really delivering value in a variety of Citrix and Microsoft technology scenarios. Watch this space for more on that!

If you have any questions about User Virtualization at the MPSC or would be interested in getting a demo from one of our team in your local area, drop me a line.

Thanks,
Michael Kleef









AppSense to Join Virtualization Community at BriForum Europe

May 6, 2011

BriForum is nearly here!

Blogger and analyst Brian Madden’s annual virtualization geekfest returns to Europe next week (10-11 May) at the Chelsea Football Club in London, and as with all community events, AppSense is proud to be an event sponsor along with Citrix and Intel.  The AppSense team will be turning out in a big way to take in and contribute to the jam-packed agenda of great virtualization community content.

We’ll dive right into the deep end on Tuesday as AppSense’s Benny Tritsch will put his independent community hat on (not AppSense hat) and join respected independent consultant Shawn Bass to reprise their popular session “RDP, RemoteFX, ICA/HDX, EOP and PCoIP VDI: Remoting Protocols Turned Inside Out.” If the past is any indication, this will likely be one of the most attended and discussed sessions at the event as two of the sharpest guys in the space drill into how graphics and media remoting works and do a head-to-head comparison of the most popular protocols.

Later on Tuesday, our newly appointed VP and CTO Harry Labana and Brian Madden will team up for the other must-see session of the day, “The Future Desktop: What Should it Do and What Should it Look Like?” There is no shortage of new desktop and application delivery approaches these days, and there are even more views and opinions on what is on offer and what best suits specific use cases. Wondering where is it all going and to what degree will IT teams be able to rise to the occasion? You can bet that Harry and Brian will each have some insightful and provocative perspectives, and that neither will hold back from speaking their mind.

On Wednesday, Brian will join AppSense technical minds Benny Tritsch, Simon Townsend, and David Shepherd, as well as highly respected Citrix CTP Pierre Marmignon, owner of www.CitrixTools.net and the free (and controversial) Virtual User Environment Manager solution, for a roundtable discussion on the state of User Virtualization. This all-star group will cover the key elements of User Virtualization, the types of solutions available, and how it is being applied in practice today.

AppSense’s Jon Wallace, like Benny Tritsch, will be wearing his non-AppSense, independent hat when he delivers his session “Mandatory and Default User Profile Tuning.” A recognized expert on the Windows registry and user profile architecture and author of www.InsideTheRegistry.com, Jon will demonstrate a practical collection of tips and tricks for optimizing log-on speed and usability when using mandatory and default user profiles. These tips are useful regardless of whether AppSense products are being used, so it’s a great opportunity for attendees to tap AppSense’s unmatched Windows profile knowledge.

As an event sponsor, AppSense will also sponsor the Geek Out Game Show, along with Citrix and Intel, on Tuesday at 5:35pm to 6:35pm

Throughout week, the AppSense team will also be manning the Demo Lab, so if you are attending BriForum Europe, be sure to stop by to say hello. It should be a great week!

For a the full agenda on this great event, please visit http://briforum.com/Europe/agenda.html   

See you all there!


Virtualization Review: The Many Faces of Desktop Virtualization

April 18, 2011

Simon Rust, VP of Technology, AppSense (Twitter @SimonARust ) has posted a very interesting article on his VirtualizationReview blog – The Many Faces of Desktop Virtualization.  In this article Simon describes some of the many technologies used to ‘Virtualize a Desktop’ and how these differ from ‘VDI’

Topics include:

  • Operating System Provisioning
  • Remote Desktop Services
  • Client Hypervisors
  • Client-side Hosted Virtual Desktops
  • Application Virtualization

You can read the article in full on VirtualizationReview.com here

Cheers!
Gaz