Financial Tech Forum Guest Article by AppSense: So Much Desktop Virtualization, So Little Time

March 10, 2011

In addition to his resident blog on Virtualization Review – Virtualizing the User, Simon Rust, VP of Technology, AppSense (Twitter @SimonARust ) recently provided a guest contribution to the Financial Technologies Forum LLC – The Bull Run: Where FinTech Talks.  In this article – So Much Desktop Virtualization, So Little Time – Simon examines the potential size of the VDI Market and based on his 10 year experience within AppSense working with the worlds largest Financial Institutions, looks at some of the main challenges they are facing in their move to VDI.

Simon also details how leading finance houses are overcoming such challenges with the inclusion of User Virtualization technologies as part of their migration to a virtual desktop estate.

The article can be read here

AppSense Sponsor Citrix Partner Accelerator Events – Register Here

February 16, 2011

As the Citrix Ready Partner of the Year, AppSense is happy and proud to once again be sponsoring the Citrix Partner Accelerator 2011 events in Dublin on 17th February and in Birmingham on 10th March. Along with Citrix and our joint distributors, we’ll be there to deliver Commercial & Market updates including joint Go To Market initiatives between Citrix, Microsoft & AppSense, answer your questions and ensure you can maximize Citrix adoption in 2011 through User Virtualization.

If you haven’t already done so please register for Birmingham or Dublin today.

Also at the events, find out more about why out of over 15,000 Citrix Ready Partner Solutions, Citrix presented AppSense with The Citrix Ready® Solution Partner of the Year Award, and recommends AppSense as the leading User Virtualization provider. Read the Citrix Ready Case Study on AppSense here.

If you would like to arrange an appointment with the AppSense event team, please contact or speak to your AppSense Channel Manager.

We look forward to seeing you there!

Best Regards,

New AppSense Office: Thank You IT Department and Oh What A View :)

January 26, 2011

Just a quick note to say thank you to all of the AppSense IT Staff who helped make our recent Manhattan office move a smooth and seamless process.

IT are often the unsung heroes within an organization, as for the most part they sit silently ensuring systems and processes run smoothly and any changes or upgrades are hidden from the user – in fact, we often only think of or contact the IT department when we as a user want something specific.. so in this case, thank you guys – you did a great job in moving all of our systems!

For those who were not aware, AppSense relocated our US Headquarters in Manhattan (as detailed in this previous blog ) – the new address is:

AppSense Inc
17 State Street, 19th Floor
New York

The new office is much bigger and has some great facilities, including this, the view from the office window everyday – we now get to watch the sun set over Liberty Island from the southern most building in the Manhattan Financial District! 

Thanks again guys.. and thank you to AppSense for the lovely new office :)



AppSense – 2010 record growth and a new CEO to drive even more in 2011

January 12, 2011

Like 2009, and 2008 and the many years before it, 2010 was another great year for AppSense; resulting in another record growth in revenue, headcount, market share and profit.  AppSense finished 2010 with a 60% increase in revenue and 43% increase in headcount on 2009.

2010 saw user virtualization go from strength to strength, with analysts, vendors and customers all recognizing the need for enterprise management of the user component of the desktop and AppSense continued market leadership with the sale of 1.5million user licenses and multiple $million deals in the 12 month period alone.  With recommendations from the likes of Citrix, Microsoft and VMware, and being part of offerings by system integrators such as CSC, Dell, IBM, HP and Fujitsu, 2011 looks set to be even bigger.

Driving the continued growth in 2011 is the newly appointed CEO of AppSense, Darron Antill.  Darron was instrumental in our success in 2010 as COO, and as CEO in 2011, we expect more great things to be happening in the User Virtualization Market.

An official press release on the appointment of Darron Antill and 2010 success can be found on the AppSense news pages here.

Thanks to all our friends, partners, customers and employees who made 2010 a great year!  look forward to working with you all even more in 2011.



Microsoft Tech•Ed Europe Follow Up Webinar by AppSense

November 19, 2010

Microsoft’s Tech•Ed Europe 2010 in Berlin was a great event, on thing I took away from the event was that the corporate desktop estate looks set to become more and more heterogeneous in nature. With new delivery technologies, more accessing devices and diverse user roles, the move to a component-based desktop model is fast approaching. An essential component in this new desktop model is the user environment…

…By virtualizing the user and managing their environment independent of the desktop, you can reduce desktop management costs, accelerate desktop migration and ensure the best experience for your users – across multiple devices and delivery mechanisms. This is User Virtualization and is now accepted as an essential part of the desktop strategy in most enterprises.

Register now to attend a live webinar and learn more about this game-changing technology.

Learn how User Virtualization:

• Reduces time and cost to migrate users to Windows 7

• Maximizes your use of App-V virtualization technology

• Provides cross-platform personalization of Windows desktops

• Enables personal settings to follow you across devices

Register via:



2010 Virtualization Review Readers’ Choice Awards: AppSense Environment Manager

October 28, 2010

Vote for AppSense Environment Manager for the 2010 Virtualization Review Readers’ Choice Awards!

AppSense is a finalist in the “Best Desktop Virtualization/Virtual Desktop Infrastructure Product” category for the 2010 Virtualization Review Readers’ Choice Awards. The winner of this award will be the company who has received the most votes, so AppSense would like to encourage you to take just a minute to visit and vote for us.

Voting will close on Friday, October 29, so please register your vote soon. Thank you in advance for your time and support!

About the Virtualization Review Readers’ Choice Awards: This award recognizes innovative products that are the “best of the best” in the world of virtualization.

Why Nominate AppSense Environment Manager? AppSense Environment Manager makes physical, virtual and cloud desktop deployment possible by ensuring a seamless user experience across all delivery platforms. AppSense Environment Manager accelerates multi-platform desktop deployments by eliminating costly user management tools, enabling single-image application delivery, and ensuring users have the same experience on any desktop.

Vote now! Visit


P:S –

Just to recap some of the other awards AppSense have won recently include:

May 11th 2010 – AppSense named Citrix Ready Solution Partner of the Year 2010

Mar 29th 2010 – AppSense awarded 5 Star Chanel Partner Program by Everything Channel

Mar 1st 2010 – AppSense Win Product Innovation Award by Network Product Guide

Feb 23rd 2010 – Nigel Wilson, AppSense, Wins 2010 Channel Chief by Everything Channel’s CRN

Jan 19th 2010 – AppSense named 2010 Hot Companies Finalist by Network Products Guide

Jan 18th 2010 – AppSense Wins Product of the Year Award

Nov 18th 2009 – AppSense Wins Best Desktop Software of 2009 at TechWorld Awards

Sept 3rd 2009 – AppSense Wins Best Desktop Virtualization Solution at VMworld 2009