AppSense Validated on Cisco Virtualization Experience Infrastructure (VXI)

May 25, 2011

Cisco has rapidly emerged as a key player in the desktop virtualization ecosystem through its Virtualization Experience Infrastructure (VXI). VXI brings core desktop virtualization capabilities together with an integrated collection of networking, security, collaboration, and data center technologies to provide a high-performance experience that is optimized for video and collaboration.

Earlier today at Citrix Synergy, we were pleased to announce that Citrix Ready Leadership Partner (case study here) & Citrix Ready Solution of the Year 2010 ,  AppSense User Virtualization Platform has successfully completed Cisco-conducted interoperability testing with Cisco VXI and proved out a number of significant benefits that AppSense User Virtualization brings to the Cisco VXI solution. By combining Cisco VXI with user virtualization technology from AppSense, enterprise customers will see benefits across areas such as:

  • Migration & Upgrades: Faster, more successful rollouts through the removal of deployment barriers to achieve a seamless, consistent user experience, and simplified management.
  • Security: Granular location, role and context-specific policy and application access, including the ability to dynamically elevate or restrict user privileges.
  • IT Infrastructure Optimization: High availability through offline caching, improved responsiveness and optimized performance of the Cisco VXI environment.  Enhanced helpdesk and user management efficiencies are achieved while minimizing total cost of ownership.
  • Mobility: Extend Cisco VXI use through location-based policy and application access.  Enable consistent, seamless user experience regardless of device or connectivity.  Extend data access to mobile devices based on policy considerations.

For a more in-depth look at how the AppSense User Virtualization Platform can be deployed optimally with Cisco VXI, download the newly published white paper, “Cisco VXI and AppSense User Virtualization from the Cisco VXI Design Zone, below is a quote from the paper:

We are extreme proud of the company we keep from a technology alliances standpoint, and our growing partnership with Cisco is yet another example of the growing strategic importance of user virtualization.

Virtualization Review: The Many Faces of Desktop Virtualization

April 18, 2011

Simon Rust, VP of Technology, AppSense (Twitter @SimonARust ) has posted a very interesting article on his VirtualizationReview blog – The Many Faces of Desktop Virtualization.  In this article Simon describes some of the many technologies used to ‘Virtualize a Desktop’ and how these differ from ‘VDI’

Topics include:

  • Operating System Provisioning
  • Remote Desktop Services
  • Client Hypervisors
  • Client-side Hosted Virtual Desktops
  • Application Virtualization

You can read the article in full on here


AppSense Technical University – Training and Updates for the Partner Community

March 29, 2011

As a community focused solution provider,  AppSense are pleased to announce and invite our partners to the annual AppSense Technical University event.  The long serving event provides 100’s of our partners with all of the latest technical and product developments, as well as a great platform to provide your feedback back to AppSense product development and also socialise and communicate with your peers from the field.

The 2 day event is designed to provide our existing partners in-depth, hands on experience of the leading user virtualization solution – complete with feedback from the field and a peak into the compelling AppSense roadmap.  We very much support our partners and by attending the event we will help provide information and training to help maximise your solution and professional service / consultancy offerings.

The University will take place on Thursday 5th & Friday 6th May, 2011 at The Belfry Hotel, West Midlands, United Kingdom.

Like last year, after the first day of technical sessions there will be an evening of networking and entertainment, which includes complimentary 3-course meal and drinks on Thursday 5th May, 2011.  To help support our partners, in addition to the evening meal and drinks, AppSense has contributed towards the cost of a number of standard double rooms (including VAT & Full English Breakfast) which are available for reservation on a first come first served basis.  Booking is open now and available until Friday 1st April.

A provisional agenda has been sent via email to all partners on the AppSense Technical University Newsletter email group – if you have not received your invite and/or would like to learn more, please contact the AppSense Team at

You can register your place at the event here – 

We look forward to seeing you there!! :)

P:S – Below are a couple of photos and comments from some of the previous AppSense Technical University Events:

“Having been to several AppSense Technical Universities, I can genuinely say they are a valuable experience to anyone working with AppSense technology and is looking to expand their customer base in the user virtualization space. There is always a great mix of theory, practical lab sessions and open discussion on personal experiences out in the field, which makes the event both educational and informative. It’s also good to see what’s next in terms of product development and refreshing to be able to offer input, which is often incorporated in to the new versions. I’d definitely recommend this event to anyone who is serious about AppSense.” – Simon Mulrain, Senior Consultant, Point to Point.

“I’ve been to a few of the AppSense Technical Universities over the years and each time I learn something new. This year was no exception; the Environment Manager Deep Dive, theory and practical sessions definitely developed my understanding of how essential AppSense software is in managing the user environment effectively. This time round I was able to test my current AppSense knowledge and find out what I’d learned over the 2 days by taking the new AppSense exam. It was a really productive and inspiring event and I’m really looking forward to the next one!” Simon Jackson, Solution Architect, Esteem Systems

“This was my first AppSense Technical University and I was very impressed. The sessions were well thought out; interactive and  very technical with a good balance of theory and practical. It was also great to preview future plans and encouraging to see the AppSense Pre-sales and Product Management teams opening discussions on what partners are experiencing in the market and taking onboard our suggestions on how to develop the AppSense product set. The event surpassed my expectations and overall I found it thoroughly educational” Michael Outterside, Infrastructure Security Senior Consultant, Vistorm



AppSense Sponsor IDC Desktop Virtualization Conference

February 3, 2011

AppSense are a Platinum sponsor at VMware and IDC’s Desktop Virtualisation Conference 2011, which is being held in London on the 15th February 2011. The conference will focus on giving delegates a clear insight into how to unravel what is available in the market today, how vendors are developing their technology offerings and what you can and should be doing now to ensure that you make the most of the opportunities available.

So, what is user virtualization?
AppSense is the world leading provider of User Virtualization solutions to enterprise organizations. User Virtualization manages the user component of the desktop to ensure a seamless, consistent, personalized and configured desktop across all delivery mechanism, platforms and accessing devices.  AppSense technology works with VMware to enable low-cost, standard desktop images to be delivered to employees as fully configured & personalized desktops. AppSense ensures all user types, from task worker to power user, experience the highest quality working experience both inside and outside of their virtual desktop.

AppSense technology is used in the largest environments in the world at companies such as HSBC, Barclays, RBS, JPMorgan Chase, Lowes, United Airlines, Wachovia and ESPN. And is chosen by leading System Integrators such as CSC, DELL, IBM, HP, Fujitsu and Accenture as part of their reference architects and/or offerings.

AppSense Presents…
Gareth Kitson, Senior Marketing Product Manager from AppSense will be discussing “User Virtualization: Ensuring a seamless user experience across all desktop, all devices, all locations” at 10:00-10:25am in the main conference room. In addition, experts from IDC will make presentations on the status of desktop virtualization end-user requirements and future trends.  

Register Today!
As an end user you are entitled to a free place at the conference.

You can register at entering ‘AppSense Guest’ in the special promotional code box, thereby bypassing the payment process.

If you would like further information or to book an appointment with our on site sales team, please contact

We look forward to seeing you there!

Best Regards,

The AppSense Team

For all enquiries please call: +44 (0) 845 223 2100

AppSense – 2010 record growth and a new CEO to drive even more in 2011

January 12, 2011

Like 2009, and 2008 and the many years before it, 2010 was another great year for AppSense; resulting in another record growth in revenue, headcount, market share and profit.  AppSense finished 2010 with a 60% increase in revenue and 43% increase in headcount on 2009.

2010 saw user virtualization go from strength to strength, with analysts, vendors and customers all recognizing the need for enterprise management of the user component of the desktop and AppSense continued market leadership with the sale of 1.5million user licenses and multiple $million deals in the 12 month period alone.  With recommendations from the likes of Citrix, Microsoft and VMware, and being part of offerings by system integrators such as CSC, Dell, IBM, HP and Fujitsu, 2011 looks set to be even bigger.

Driving the continued growth in 2011 is the newly appointed CEO of AppSense, Darron Antill.  Darron was instrumental in our success in 2010 as COO, and as CEO in 2011, we expect more great things to be happening in the User Virtualization Market.

An official press release on the appointment of Darron Antill and 2010 success can be found on the AppSense news pages here.

Thanks to all our friends, partners, customers and employees who made 2010 a great year!  look forward to working with you all even more in 2011.



Virtualization Review: Why Myths Should Be Left To The Gods

January 5, 2011

Simon Rust, VP Technology, AppSense, has written a very interesting article as part of his series on Virtualization Review looking at some of the myths surrounding Desktop Virtualization and how in reality, when VDI is designed, implemented and managed correctly, these are in fact just myths and should not stop us from adopting desktop virtualization technologies.

In his article, Simon dispels the following 4 myths:

Myth 1: VDI is storage-heavy and therefore cost-heavy.

Myth 2: VDI is too hard.

Myth 3: Virtualization and the cloud are one and the same.

Myth 4: VDI is merely an extension of Server Based Computing (SBC).

You can read the article over on Virtualization Review here.

Hope you enjoy, and am keen to hear your thoughts.



Reseller News Article – Virtualization: from Server and Desktop to the Network

March 22, 2010

Well, they do say good news comes in 3’s.  And to that avail, following on from my two previous blog posts this morning detailing articles containing references to AppSense in relation to the adoption of desktop virtualization, skimming through my Google Alerts and I have just found a third separate publication – this time on Reseller News in the article ‘Virtualization: from Server and Desktop to the Network’

This article focuses on how Server Virtualization is a proven technology, and with the enhancements to desktop virtualization solutions, desktop virtualization is set to take off and prove itself also.

AppSense is highlighted as a solution for managing the user element of the desktop through our leading user virtualization solution.  Other vendors referenced as key to delivering desktop virtualization include; EMC, VMware, HP, Microsoft, Citrix, Gen-i and Maxnet.

What is even more amazing, is that yes, this is the third separate article validating AppSense as key to the adoption of VDI, but more so it that this one also agrees with (several) predictions made by our very own Martin Ingram, as he detailed here