Get to User Centric IT Faster! AppSense and Centrix Partnership Accelerates Desktop Transformation

September 22, 2011

I am pleased to write that AppSense and Centrix Software today announced a strategic partnership to provide organizations with a comprehensive, user-centric transformation program.  AppSense and Centrix Software have been successfully working together with joint partners on large desktop transformation projects for our enterprise customers, and are proud to formalize this partnership and methodology to benefit many more enterprise IT strategies and projects.

AppSense embraces a full partner community and eco-system comprising other leading vendor/solution providers , platform partners, reseller partners, system integrators and consultancy partners, and are very excited to partner with Centrix Software.

Why? Corporate IT strategy is at a tipping point; we have entered a period of transformation, a new generation of virtual desktops, application delivery methods and multiple accessing devices are being used by an increasingly demanding and mobile workforce, coupled with migration projects such as Windows 7 adoption has paved the way for replacing static, infrastructure based computing to that of IT as a Service, orchestrated around the user and their requirements at any point in time.  AppSense and Centrix Software enables enterprise desktop transformation projects and facilitates the move to a user centric computing strategy by delivering on the requirements at each stage of the desktop life-cycle and providing both the insight and management options to seamlessly adoption new technologies such as Windows 7, Application and Desktop Virtualization, Cloud Computing and Bring Your Own Device initiatives.

The press release can be read on AppSense News Pages here.

Together, AppSense and Centrix Software will be hosting a joint webinar, “Transforming the Enterprise Desktop″, on Wednesday, October 5th at 3 p.m. GMT. The webinar will be hosted by Richard Pegden, Director of Product Marketing at Centrix Software and myself. To register please visit the webinar registration page here.

Like all of our partners, thank you Centrix Software for your continued support and enthusiasm, we look forward to even greater success in making the move to user centric computing a simple, low-cost process.

Gareth Kitson
Director of Product Marketing | EMEA.


Windows 7 challenge equals opportunity for IT services firms

September 20, 2011

Last week, I touched on how user virtualization can remove friction from OS migration by shifting IT teams from a point-in-time migration mindset to one where each user’s ‘digital personality’ becomes portable across any operating system or deployment method.

But just as Windows 7 migration provides an opportunity for AppSense technology to take on a more strategic role, it is also an opportunity for IT services firms to step up and provide strategic counsel on how to overcome difficulties parting ways with Windows XP.

AppSense’s Helen Major made this point in a CRN article by Caroline Donnelly today:

“Large-scale migration projects can be costly, time consuming and disruptive,” [Major] added. “Unless companies are given options that minimise these three things, we will definitely see a continued reluctance from IT managers to move off XP.”

The compelling event of XP support sunset offers IT services firms with the right mix of skills a tremendous opportunity to build a more strategic relationship with customers. Moreover, CRN’s Donnelly cites Microsoft numbers that peg the migration-related services opportunity at $400m (£251m).

Resellers and service providers? This could be your finest (and most lucrative) hour, and AppSense can and should be the centerpiece of the strategy you bring to your customers.

IT pros? You’re not alone. In fact, you can find some of the most talented experts in the business among the ranks of the AppSense Certified Solutions Providers.

Doug Lane
Director of Product Marketing



Business Analysis Profile: A review of AppSense as a company – leadership statistics and growth plans…

August 12, 2011

Alistair Houghton has written an interesting article about AppSense, “a ray of light bursting through the dark economic stormclouds”.

He details annual revenues in excess of $70m, Goldman Sachs investment, $2.4bn market opportunity, customers, partnerships, Charles Sharland the Entrepreneur, head count, office locations, recent recruitment, and expansion.

You can read the article in full here – Tech firm AppSense looks to growth

Thanks

Gaz