Get to User Centric IT Faster! AppSense and Centrix Partnership Accelerates Desktop Transformation

September 22, 2011

I am pleased to write that AppSense and Centrix Software today announced a strategic partnership to provide organizations with a comprehensive, user-centric transformation program.  AppSense and Centrix Software have been successfully working together with joint partners on large desktop transformation projects for our enterprise customers, and are proud to formalize this partnership and methodology to benefit many more enterprise IT strategies and projects.

AppSense embraces a full partner community and eco-system comprising other leading vendor/solution providers , platform partners, reseller partners, system integrators and consultancy partners, and are very excited to partner with Centrix Software.

Why? Corporate IT strategy is at a tipping point; we have entered a period of transformation, a new generation of virtual desktops, application delivery methods and multiple accessing devices are being used by an increasingly demanding and mobile workforce, coupled with migration projects such as Windows 7 adoption has paved the way for replacing static, infrastructure based computing to that of IT as a Service, orchestrated around the user and their requirements at any point in time.  AppSense and Centrix Software enables enterprise desktop transformation projects and facilitates the move to a user centric computing strategy by delivering on the requirements at each stage of the desktop life-cycle and providing both the insight and management options to seamlessly adoption new technologies such as Windows 7, Application and Desktop Virtualization, Cloud Computing and Bring Your Own Device initiatives.

The press release can be read on AppSense News Pages here.

Together, AppSense and Centrix Software will be hosting a joint webinar, “Transforming the Enterprise Desktop″, on Wednesday, October 5th at 3 p.m. GMT. The webinar will be hosted by Richard Pegden, Director of Product Marketing at Centrix Software and myself. To register please visit the webinar registration page here.

Like all of our partners, thank you Centrix Software for your continued support and enthusiasm, we look forward to even greater success in making the move to user centric computing a simple, low-cost process.

Gareth Kitson
Director of Product Marketing | EMEA.

Windows 7 challenge equals opportunity for IT services firms

September 20, 2011

Last week, I touched on how user virtualization can remove friction from OS migration by shifting IT teams from a point-in-time migration mindset to one where each user’s ‘digital personality’ becomes portable across any operating system or deployment method.

But just as Windows 7 migration provides an opportunity for AppSense technology to take on a more strategic role, it is also an opportunity for IT services firms to step up and provide strategic counsel on how to overcome difficulties parting ways with Windows XP.

AppSense’s Helen Major made this point in a CRN article by Caroline Donnelly today:

“Large-scale migration projects can be costly, time consuming and disruptive,” [Major] added. “Unless companies are given options that minimise these three things, we will definitely see a continued reluctance from IT managers to move off XP.”

The compelling event of XP support sunset offers IT services firms with the right mix of skills a tremendous opportunity to build a more strategic relationship with customers. Moreover, CRN’s Donnelly cites Microsoft numbers that peg the migration-related services opportunity at $400m (£251m).

Resellers and service providers? This could be your finest (and most lucrative) hour, and AppSense can and should be the centerpiece of the strategy you bring to your customers.

IT pros? You’re not alone. In fact, you can find some of the most talented experts in the business among the ranks of the AppSense Certified Solutions Providers.

Doug Lane
Director of Product Marketing

Business Analysis Profile: A review of AppSense as a company – leadership statistics and growth plans…

August 12, 2011

Alistair Houghton has written an interesting article about AppSense, “a ray of light bursting through the dark economic stormclouds”.

He details annual revenues in excess of $70m, Goldman Sachs investment, $2.4bn market opportunity, customers, partnerships, Charles Sharland the Entrepreneur, head count, office locations, recent recruitment, and expansion.

You can read the article in full here – Tech firm AppSense looks to growth



AppSense to Join Virtualization Community at BriForum Europe

May 6, 2011

BriForum is nearly here!

Blogger and analyst Brian Madden’s annual virtualization geekfest returns to Europe next week (10-11 May) at the Chelsea Football Club in London, and as with all community events, AppSense is proud to be an event sponsor along with Citrix and Intel.  The AppSense team will be turning out in a big way to take in and contribute to the jam-packed agenda of great virtualization community content.

We’ll dive right into the deep end on Tuesday as AppSense’s Benny Tritsch will put his independent community hat on (not AppSense hat) and join respected independent consultant Shawn Bass to reprise their popular session “RDP, RemoteFX, ICA/HDX, EOP and PCoIP VDI: Remoting Protocols Turned Inside Out.” If the past is any indication, this will likely be one of the most attended and discussed sessions at the event as two of the sharpest guys in the space drill into how graphics and media remoting works and do a head-to-head comparison of the most popular protocols.

Later on Tuesday, our newly appointed VP and CTO Harry Labana and Brian Madden will team up for the other must-see session of the day, “The Future Desktop: What Should it Do and What Should it Look Like?” There is no shortage of new desktop and application delivery approaches these days, and there are even more views and opinions on what is on offer and what best suits specific use cases. Wondering where is it all going and to what degree will IT teams be able to rise to the occasion? You can bet that Harry and Brian will each have some insightful and provocative perspectives, and that neither will hold back from speaking their mind.

On Wednesday, Brian will join AppSense technical minds Benny Tritsch, Simon Townsend, and David Shepherd, as well as highly respected Citrix CTP Pierre Marmignon, owner of and the free (and controversial) Virtual User Environment Manager solution, for a roundtable discussion on the state of User Virtualization. This all-star group will cover the key elements of User Virtualization, the types of solutions available, and how it is being applied in practice today.

AppSense’s Jon Wallace, like Benny Tritsch, will be wearing his non-AppSense, independent hat when he delivers his session “Mandatory and Default User Profile Tuning.” A recognized expert on the Windows registry and user profile architecture and author of, Jon will demonstrate a practical collection of tips and tricks for optimizing log-on speed and usability when using mandatory and default user profiles. These tips are useful regardless of whether AppSense products are being used, so it’s a great opportunity for attendees to tap AppSense’s unmatched Windows profile knowledge.

As an event sponsor, AppSense will also sponsor the Geek Out Game Show, along with Citrix and Intel, on Tuesday at 5:35pm to 6:35pm

Throughout week, the AppSense team will also be manning the Demo Lab, so if you are attending BriForum Europe, be sure to stop by to say hello. It should be a great week!

For a the full agenda on this great event, please visit   

See you all there!

High Demand For AppSense Training Courses Leads ADDITIONAL DATES ANNOUNCED!

April 21, 2011

Due to increased demand for AppSense Specialist Training Courses, I am pleased to announce that as part of our continued support for the User Virtualization Community, AppSense have created additional course dates to try to accommodate all of the booking enquiries.

For those unaware of the AppSense Education, Training and Certifications; The AppSense Education Service course offerings include real world scenarios and the hands-on instruction required to implement and maintain a Virtual User Infrastructure (VUI) solution. The AppSense Certified Professional (ACP), AppSense Certified Specialist (ACS) and AppSense Certified Expert (ACE) certifications provide knowledge and skill validation from the internationally recognized leader in UV technologies.

The additional dates are for the AppSense Certified Specialist course which two-day course is a follow on from the AppSense Certified Professional level and provides in-depth training on advanced concepts, configurations, troubleshooting and detailing monitoring & reporting.  The course includes the following modules:

Module 1 – Installing AppSense Management Center & AppSense Environment Manager
Module 2 – AppSense Environment Manager Components
Module 3 – AppSense Environment Manager Policy
Module 4 – AppSense Environment Manager Personalization
Module 5 – Troubleshooting & Debugging

These new additional dates and locations are:

17th – 18th May 2011
09:00hrs – 16:30hrs

1st – 2nd June 2011
09:00hrs – 16:30hrs

28th – 29th June 2011
09:00hrs – 16:30hrs

Places are limited on this popular course, so please secure your space as soon as possible if you wish to attend. 

To learn more and/or confirm you place: please email or telephone +44 (0) 1928 793 532

To learn more about the AppSense Professional Services and Education courses available, please visit the AppSense Education Services webpages here

Many thanks.


The Sunday Times Profit Track 100 – AppSense Ranked 12th Firm With Fastest Growing Profits

April 18, 2011

The Sunday Times, a leading British Sunday Broadsheet Newspaper, has published a report on ‘Britain’s private firms with the fastest growing profits’ and places AppSense in 12th place!

Taken from the report “This year’s Sunday Times PwC Profit Track 100, which measures companies’ profit growth over their last three financial years, paints a picture of many of Britain’s best-performing private firms on either side of the recession.  The 12th annual list of growth stars, compiled by Oxford-based research and networking events company Fast Track, unveils the well-known names and emerging ventures that have driven growth through the downturn.”

The Profit Track 100 lists AppSense as the 12th fastest growing profit privately held firm in Britain, an amazing proof point of the need for user virtualization in today’s computing environment and further validates AppSense leadership in the market.

12th – AppSense – 109.61% growth.  If people can access their software and personal desktop both in the office and outside via a mobile device, their firm may have ‘User Virtualization’ software developed by this Warrington company.  Five years ago Chairman Charlie Sharland moved the business into this field from security software development and it is now one of the market leaders.  Clients include Credit Suisse, Deutsche Bank, Motorola and Unilever.  Helped by growth in America, profits have risen 110% a year, from £759,000 in 2007 to £7 million profit in 2010.

2011 has seen further growth over 2010 AppSense figures, with each quarter being a bigger, record-breaking quarter than the one before.. could AppSense take the Number 1 spot in next year’s report?!  fingers crossed! :)

 A full copy of the report can be downloaded here

 A BIG thank you to all AppSense partners, customers and the community helping drive the technology and growth – looking forward to a great future working with you all!